Open to opportunities

Nasstasja Leon

@nasstasjaleon

Revenue and GTM operations at Veicolo Agency, where I built the sales pipeline and a Claude-powered client health system.

Spain

Message

At Veicolo Agency, I built the sales pipeline and review it with the founder, while developing revenue, expense, and margin models to inform resource allocation. I also created a Claude-powered client health system that combines call transcripts, Slack conversations, and performance data into weekly account reports.

Across B2B SaaS, ecommerce, and subscription businesses, I’ve connected sales, marketing, and delivery through operating reviews, documented workflows, and commercial reporting. At Lenovo, I managed platform initiatives for 23 B2B ecommerce accounts and used Adobe Analytics and weekly KPIs to identify customer journey improvements.

Experience

Work history, roles, and key accomplishments

Current

Operations & Growth Manager

Current

Veicolo Agency

Mar 2026 - Present (8 months)

Oversee 33 people across sales, marketing, paid media and performance; lead weekly reviews to surface blockers and align priorities. Built agency-wide SOPs, sales pipeline, capacity matrix, and revenue models; designed KPI framework and bonus structure; built Claude-powered client health system.

HubSpot ClickUp Claude KPI Reporting SOPs Revenue Modeling Capacity Planning Team Leadership

Brand Creative & Growth Lead

Patternbank

May 2026 - Oct 2026 (5 months)

Owned end-to-end marketing strategy across paid media, organic content and search; managed Meta, Google and Pinterest campaigns achieving average Pinterest ROAS of 11x. Built lifecycle campaigns in Flodesk and Mailchimp, implemented ManyChat automation, and produced weekly and monthly reports.

Meta Ads Google Ads Pinterest Flodesk Mailchimp ManyChat Claude Google Search Console Lifecycle Marketing

Founder & Growth Director

Brava Marketing Studio

Jan 2019 - Mar 2026 (7 years 2 months)

Oversaw up to 12 people simultaneously while leading digital strategy and delivery for 20+ fashion, lifestyle and ecommerce businesses across Europe, the US and Latin America. Translated founder priorities, customer insights and performance data into roadmaps spanning acquisition, lifecycle marketing and ecommerce.

Digital Strategy Growth Marketing Team Leadership Roadmapping Paid Acquisition Email Marketing Social Media Retention

Program Manager

AppDirect

Apr 2023 - Jun 2025 (2 years 2 months)

Oversaw advisor program operations within a B2B SaaS and subscription ecommerce business, spanning platform, processes and commission structure. Coordinated cross-functional teams for platform enhancements and maintained program playbook and Confluence wiki.

Program Management Confluence Cross functional Coordination Process Improvement Stakeholder Communication

Affiliate Marketing Manager

Lenovo

Sep 2021 - Mar 2023 (1 year 6 months)

Led cross-functional digital platform launches across product, technical delivery and client teams, maintaining 95%+ client satisfaction. Prioritized initiatives, risks and dependencies; automated core workflows to reduce manual workload by 67%.

Affiliate Marketing Project Management Process Automation Customer Satisfaction Workflow Optimization

E-commerce Project Manager

Lenovo

Dec 2016 - Sep 2021 (4 years 9 months)

Managed platform initiatives for 23 B2B ecommerce accounts valued from $100K to $60M, connecting customer requirements, product delivery and commercial performance. Used Adobe Analytics and weekly platform KPIs to identify customer journey friction and increase customer satisfaction by 30%.

Ecommerce Adobe Analytics Project Management B2B Customer Journey KPI Analysis