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Jorge Ponce Requena

@jorgeponcerequena

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Growth marketer at CoMark connecting marketing, sales, and operations through Salesforce reporting and SEO.

Spain

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At CoMark, I support sales, marketing, and operations with reporting, data analysis, and commercial process tracking. I manage Salesforce and support SEO, web content, and social media initiatives.

At TALO, I led Growth, Sales, and Business Development and the strategic expansion of a B2B SaaS. I drove sustained 46% monthly growth in average B2B SaaS deal size in less than four months.

At Centrify, I coordinated commercial and marketing initiatives focused on pipeline and acquisition. I developed reporting and dashboards using Looker Studio, GA4, and Google Search Console to inform marketing and sales decisions.

Earlier, I managed SEO at Almacén Gurú and designed end-to-end acquisition at Lemu, using experiments and analytics to guide decisions. At Cabify, I led B2B acquisition and implemented Salesforce and HubSpot playbooks, cadences, scoring, and pipeline reporting.

Experience

Work history, roles, and key accomplishments

Current

Sales and Marketing Support

Current

CoMark

Nov 2025 - Present (1 year)

Provides support to sales, marketing, and operations through reporting, data analysis, and tracking of commercial processes. Manages and optimizes Salesforce, ensuring data quality and creating reports for decision-making.

Salesforce Reporting Data Analysis SEO Content Social Media

Consultor Growth Ops

Growild

Jan 2026 - May 2026 (4 months)

Freelance consulting project in Growth Operations, Revenue, and Data to optimize commercial operations. Defined KPIs and dashboards, and worked on processes, automations, and CRM/funnel optimization to improve conversion and efficiency.

Growth Operations Revenue Operations Data Analysis KPIs Dashboarding CRM Funnel Optimization Automation

Team Leader

Centrify

Sep 2024 - Dec 2025 (1 year 3 months)

Coordinated commercial and marketing initiatives with focus on pipeline, acquisition, operational processes, and results tracking. Developed reporting and dashboards in Looker Studio, GA4, and Google Search Console to guide marketing and sales decisions.

Pipeline Management Reporting Dashboarding Looker GA4 Google Search Console Google Ads Meta Ads Testing Segmentation

Chief Growth Officer

TALO

Jul 2023 - Sep 2024 (1 year 2 months)

Led Growth, Sales, and Business Development teams and the strategic expansion of a B2B SaaS. Drove a sustained 46% monthly increase in average B2B SaaS ticket in less than four months.

Growth Strategy Sales Leadership Business Development B2B SaaS Strategic Planning Partnerships

Growth Manager

TALO

Jan 2023 - Jul 2023 (6 months)

Designed acquisition, retention, and account management strategies, integrating CRM, content, PR, and paid media. Implemented experiments, automations, and funnel tracking to identify scalable and profitable channels.

Acquisition Strategy Retention Account Management CRM Content Marketing PR Paid Media Experimentation Funnel Tracking

SEO Manager

Almacén Gurú

Feb 2022 - Jan 2023 (11 months)

Managed comprehensive SEO strategy including research, on-page, architecture, schema, Core Web Vitals, and coordination with Paid and CRM. Created audits, editorial calendar, and content and link building guidelines to drive qualified traffic and organic conversion.

SEO On Page SEO Technical SEO Schema Core Web Vitals Content Strategy Link Building Audit

Growth Specialist

Lemu

Dec 2020 - Feb 2022 (1 year 2 months)

Designed and executed end-to-end acquisition combining prospecting, paid media, SEO, CRO, and coordination with a PR agency. Mapped the customer journey and developed A/B experiments, GA4/GTM measurement, and dashboards to accelerate decisions.

Acquisition Prospecting Paid Media SEO CRO PR Customer Journey Mapping A B Testing GA4 GTM Dashboarding

Inside Sales Manager

Cabify

Apr 2017 - Nov 2020 (3 years 7 months)

Led B2B acquisition from awareness to activation and handover to KAM, coordinating Lead Generation, Inside Sales, and Paid Media. Implemented playbooks, cadences, coaching, scoring, and pipeline reporting in Salesforce and HubSpot to scale commercial processes.

B2B Sales Lead Generation Inside Sales Paid Media Salesforce HubSpot Pipeline Management Playbooks Coaching Reporting

Education

Degrees, certifications, and relevant coursework

Berlin School of Business and Innovation

MBA, Marketing Strategy

2025 - 2026

Completed an MBA in Marketing Strategy with outstanding participation in strategy, global marketing, leadership, and AI applied to emerging market projects.