AppDirect

AppDirect is a B2B subscription commerce platform company that simplifies how businesses buy, sell, and manage technology. Founded in 2009 by Nicolas Desmarais, Daniel Saks, and Andy Sen, the company emerged from a vision to make technology universally accessible and to help businesses thrive in the burgeoning digital economy. Headquartered in San Francisco, California, AppDirect has established itself as a leader in the cloud service commerce space, trusted by major global brands such as Microsoft, Google, Comcast, and Vodafone. The company's core mission is to provide businesses with the necessary technology, tools, and expertise to succeed. It achieves this through an extensive ecosystem that connects technology providers, advisors, and businesses on its robust subscription commerce platform.

The AppDirect platform is designed to address the complexities of digital commerce by offering end-to-end solutions for monetizing and managing digital services. This includes capabilities for creating custom-branded marketplaces, managing subscription billing, and distributing a wide array of cloud-based products and services. AppDirect's offerings span various categories, including cloud monetization products like AppMarket, AppBilling, AppDistribution, AppReseller, and AppDevices, as well as cloud management solutions such as AppIdentity, AppInsights, AppWise, and AppHelp. The platform supports integration with existing business systems via comprehensive APIs and connectors, allowing businesses to scale and innovate without overhauling their current technology infrastructure. Recognized for its marketplace development platform strength, AppDirect was named a Leader in The Forrester Wave™: Marketplace Development Platforms report. The company powers millions of cloud subscriptions worldwide, serving over 1,000 providers, 10,000 advisors, and 5 million subscribers. AppDirect's commitment to innovation is also demonstrated through programs like AppDirect Capital Invest, which provides flexible financing options for technology advisors to grow their businesses.