Open to opportunities

María del Pilar Quesada Torres

@maradelpilarquesadat

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Marketing & Lead Generation Specialist blending customer operations and user engagement to grow SaaS retention.

Spain

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What I'm looking for

I want a role where I can own growth across marketing and customer operations—combining data-driven campaigns, onboarding and user adoption, and cross-functional collaboration to improve retention, conversions, and qualified pipeline.

I’m a customer-focused marketing and growth professional with experience across SaaS and startups, bringing together marketing, customer operations, and user engagement. In my current role, I manage multi-channel campaigns (email, social, partnerships), optimize conversion funnels to increase qualified leads, and run both inbound and outbound marketing strategies, including influencer collaborations.

Earlier, I led content strategy to drive organic growth and inbound lead generation, partnering with sales & engineering to improve positioning and conversion. I also bring a strong operations lens from customer operations and growth work—analyzing customer behavior, improving communication through content and email flows, and supporting onboarding and user adoption by collaborating with sales and product teams—plus project and customer support experience from freelancing and customer-facing roles.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Lead Gen Specialist

Current

Maxima Formacion

Jan 2025 - Present (1 year 4 months)

Managed multi-channel marketing campaigns (email, social, partnerships) to increase qualified leads. Designed inbound and outbound marketing strategies and supported influencer collaborations to drive sales impact.

Mailchimp GA4 Multi channel Marketing Email Marketing Inbound Marketing Outbound Marketing Partnerships & Marketing Influencer Collaboration

Content Marketing Manager

Native Guidanz

Jan 2023 - Jan 2025 (2 years)

Led content strategy to drive organic growth and inbound lead generation. Produced technical content and partnered with sales and engineering to improve positioning and conversion using streamlined AI-assisted workflows.

Content Strategy Organic Growth Inbound Sales Technical Content Sales Engineering HubSpot GA4 Zapier Trello

Client Projects Coordinator & Copywriter

Freelance

Jan 2019 - Jan 2023 (4 years)

Managed client projects end-to-end as project coordinator, coordinating cross-functional teams to deliver requests. Developed content strategies across industries and used SEO and analytics for keyword research, tracking, and reporting.

Project Coordination Cross Functional Team Management Copywriting Content Strategy Keyword Research Analytics Reporting Notion Asana SEMrush Ahrefs

Customer Operations & Growth Specialist

Wazuh

Jan 2020 - Jan 2022 (2 years)

Analyzed customer behavior and usage patterns to improve engagement. Enhanced customer communication through content and email flows, supporting onboarding and user adoption while partnering with sales and product teams.

User Onboarding User Adoption Customer Communications Cross Functional Collaboration Salesforce Jira Slack

Customer Support & Marketing Assistant

Inlingua

Jan 2018 - Jan 2019 (1 year)

Managed front desk operations and supported student onboarding to improve customer experience. Assisted with the execution of marketing strategies and daily customer-facing activities.

Customer Support Front Desk Operations Onboarding Customer Experience Customer Service Coordination Marketing Support Communication

Education

Degrees, certifications, and relevant coursework

Complutense University of Madrid

Master's Degree, Digital Media & Communication

2016 - 2017

Completed a Master's degree in Digital Media & Communication at Complutense University of Madrid (2016–2017).

University of Granada

Bachelor's Degree, Media & Communication

2010 - 2015

Completed a Bachelor's degree in Media & Communication. Developed content strategies across industries and used SEO and analytics for keyword research, tracking, and reporting.