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Belén García

@belengarcia

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Demand generation leader with 16+ years of experience in lifecycle marketing, growth and performance marketing.

Spain

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At Urban Sports Club, I owned full-funnel demand generation across European markets for SMB, ABM and Enterprise segments, achieving 100% of lead-generation targets. I also increased SMB checkout conversion by 110% in six months.

As Lifecycle Marketing Manager at Urban Sports Club, I designed nurture, activation and retention programs and managed HubSpot workflows, segmentation and reporting. I launched a B2C2B referral program across five European markets that generated 200+ additional monthly business leads.

At Zego, I led Spain growth initiatives from market launch, managing acquisition budgets and outbound email campaigns across three countries. Experimentation and channel optimization increased lead generation by 75%.

Today, through my part-time Neuromart project, I’ve built and launched the business end-to-end and drive growth through SEO, email, CRO and paid media.

Experience

Work history, roles, and key accomplishments

Current

Growth & E-commerce Project

Current

Neuromart

Nov 2025 - Present (11 months)

Built and launched the business end-to-end — brand identity, website, product curation, provider selection and analytics — and now drive growth through SEO, email, CRO and paid media (Google, Meta, TikTok) while managing agencies, suppliers and creator partnerships.

SEO Email Marketing CRO Paid Media Google Ads Meta Ads TikTokAds Brand Identity Web Development Analytics Agency Management Supplier Management Creator Partnerships

Lifecycle & CRM Consultant

Billetto

Jul 2026 - Aug 2026 (1 month)

Audited and redesigned Billetto's B2B HubSpot and lifecycle marketing infrastructure, restructuring lifecycle stages, campaign architecture, segmentation, workflow logic, data management and user journey. Built acquisition, onboarding, adoption, activation and retention journeys across 14 countries.

HubSpot Lifecycle Marketing CRM Segmentation Workflow Design Data Management User Journey Mapping Email Automation Nurturing

Senior Demand Generation Manager

Urban Sports Club

Apr 2023 - May 2026 (3 years 1 month)

Owned full-funnel demand generation across European markets for SMB, ABM and Enterprise segments, consistently achieving 100% of lead-generation targets. Planned and executed integrated multi-channel campaigns and optimized end-to-end lead journeys using marketing automation and CRM workflows.

Demand Generation Full Funnel Marketing ABM Enterprise Sales Paid Search Paid Social Programmatic Content Syndication Outbound Email Lifecycle Marketing Partnerships Affiliate Marketing Marketing Automation CRM Lead Nurturing Funnel Analytics Checkout and Conversion Optimization Referral Programs Affiliate Programs

Lifecycle Marketing Manager

Urban Sports Club

Feb 2022 - Mar 2023 (1 year 1 month)

Designed end-to-end lifecycle marketing, building nurture, activation and retention programs for personalized customer journeys. Managed HubSpot automation, workflows, segmentation, lead nurturing and reporting to improve campaign performance and lead progression.

Lifecycle Marketing HubSpot Marketing Automation Workflow Design Segmentation Lead Nurturing Reporting Buyer Persona Development ICP Referral Programs B2C2B

Online Acquisition Specialist

AON

Sep 2021 - Feb 2022 (5 months)

Managed digital acquisition strategy for SMB audiences, developed paid media and partnership channels, and improved performance measurement and budget allocation.

Digital Acquisition Paid Media Partnerships Performance Measurement Budget allocation SMB Marketing

Growth Marketing Specialist

Zego

Jan 2020 - Aug 2021 (1 year 7 months)

Led Spain growth initiatives from market launch, managing six-figure acquisition budgets across paid media and partnerships, and executing outbound email campaigns across three countries. Increased lead generation by 75% through experimentation and channel optimization.

Growth Marketing Paid Media Partnerships Outbound Email Experimentation Channel Optimization CAC ROI Reporting Frameworks

Marketing Manager

Movolytics

Dec 2016 - Dec 2019 (3 years)

Led marketing across two countries, reporting directly to the CEO, with primary responsibility for demand generation, lifecycle marketing and affiliation. Managed Eloqua automation integrated with Salesforce as Company Administrator, building reports and dashboards.