Mathilda Montiel

Owned strategy and end-to-end execution for a global in-portal marketing communications channel across 22 countries, aligning stakeholders around customer engagement, adoption, and advertising revenue goals.

Led digital marketing initiatives focused on education content and customer adoption across website, in-portal UI, retail, and education platforms in 20 countries, coordinating cross-functional teams to expand content reach, engagement, and adoption.

Owned Amazon Ads' first on-demand video education program across 20+ countries, from concept to a channel reaching 2M+ advertisers and tripling engagement.

Managed and advised 60+ advertiser accounts across Home, Kitchen, Furniture, Toys, and Sports; used client goals and campaign performance to recommend full-funnel advertising solutions, engaging senior stakeholders and exceeding quota in multiple periods.

Owned and executed the France country strategy and customer acquisition budget, monitoring cost per acquisition (CPA) to guide channel investment across paid social, RTB, affiliate, and retargeting; closed 20+ brand, media, and PR partnerships and supported integration of an acquired French brand.

Managed 40+ mid-market accounts representing ~€400K quarterly revenue across Retail, Travel, B2B, B2C, and Finance, using campaign performance to optimize against CPA and ROI targets.

Sold digital advertising to French businesses, exceeded monthly sales targets, and earned two promotions within one year.

Audited Google Maps listing accuracy, quality-checked a 50-person team's output, identified training gaps, and coached employees on policy and workflows to improve quality and consistency.

Bachelor's degree in Marketing and Communication from IPAC, France, completed in 2011.

Associate degree in Business and Marketing from IUT, France, completed in 2010.