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giuliana aversano

@giulianaaversano

Growth Marketing Manager at OQtima, connecting international paid acquisition, CRM workflows, and conversion reporting across five markets.

Spain

Message

What I'm looking for

I'm motivated to apply data-driven marketing to ACLED’s conflict-data mission.

At OQtima, I lead full-funnel growth initiatives across international markets, adapting audience targeting, campaign messaging, and channel plans to local needs. I connect digital acquisition with CRM engagement and conversion measurement.

I developed audience and lifecycle strategies, CRM workflows, email communications, and performance dashboards, working with Sales, Customer Support, and Product on customer journeys. I also built AI-assisted reporting and workflow automation using Claude Code and API integrations.

At Teleperformance for Google, I managed European advertisers’ Search, Display, and YouTube campaigns. Campaign optimization and structured A/B testing improved return on ad spend by 25%.

At Factorial, I created customer-facing product content and onboarding resources for B2B SaaS audiences. Earlier, at Cint, I coordinated an international project portfolio and a team of six project managers.

Experience

Work history, roles, and key accomplishments

Current

Acting Head of Marketing

Current

OQtima

Jun 2025 - Present (1 year 4 months)

Lead full-funnel growth initiatives across international markets, adapting audience targeting and campaign messaging. Coordinate digital acquisition and content campaigns, and develop CRM workflows and performance dashboards.

Google Ads Microsoft Ads HubSpot CRM Marketing Automation Audience Segmentation A B Testing Claude Code API Integration performance reporting

Project Manager

Cint

Jan 2024 - Jan 2025 (1 year)

Coordinated an international project portfolio and a team of six project managers, working with clients across multiple countries. Used structured reporting and agile delivery practices in a B2B environment.

Project Management Agile Stakeholder Management HubSpot Salesforce

Google Ads Account Manager

Teleperformance for Google

Oct 2022 - Jan 2024 (1 year 3 months)

Managed European advertisers' Search, Display and YouTube campaigns with budgets of approximately €20K per month. Improved ROAS by 25% through campaign optimization and structured A/B testing.

Google Ads Search Advertising Display Advertising YouTube Advertising A B Testing ROAS optimization