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Tamara Posavac

@tamaraposavac

Lifecycle marketing leader at EASYCANCHA who built a lead-generation engine that increased qualified sales leads by 200%.

Spain

Message

At EASYCANCHA, I designed and built a digital lead-generation engine integrating Meta Ads, Zapier, HubSpot, and Slack. It increased Sales Qualified Leads by 200% for the B2B club network.

I also replaced a costly manual scouting model with paid media strategies and deployed automated lifecycle campaigns through Customer.io to recover at-risk users.

At IQU, I modernized B2B commercial operations with AI workflow automation and established predictable inbound and outbound prospect generation. I also improved web traffic through SEO and increased Google Ads conversions.

At eCapital GROUP, I built the marketing function and Business Intelligence unit from the ground up. Across roles in fintech, analytics, and loyalty, I’ve developed acquisition, retention, and revenue programs, including campaigns that increased MQLs by 30% at DANK and loyalty initiatives at CENCOSUD S.A.

Experience

Work history, roles, and key accomplishments

Head of Lifecycle Marketing & Partnerships

EasyCancha

Dec 2025 - Aug 2026 (8 months)

Designed and built the digital lead-generation engine from scratch, driving a 200% increase in Sales Qualified Leads for the B2B club network. Deployed automated retention and lifecycle campaigns that recovered at-risk prime users.

Meta Ads Zapier HubSpot Slack Customer.io Paid Media Lifecycle Marketing GTM Strategy

Head of Growth & Marketing

IQU

Jan 2024 - Dec 2025 (1 year 11 months)

Modernized B2B commercial operations into a data-driven model using AI workflow automation. Established predictable inbound/outbound generation and lifted web traffic by 15% and Google Ads conversion by 20%.

AI Workflow Automation SEO Google Ads Inbound Marketing Outbound Marketing Data Driven Marketing

Founder & Cohort Member

Founders Institute

Aug 2023 - Dec 2023 (4 months)

Conceptualized UNIO, a neobank for couples and families, and completed the Founders Institute program validating the business model and product viability.

Venture Building Business Validation Market Research Product Viability

Deputy Director, Marketing & Customer Success

eCapital Group

Aug 2019 - May 2023 (3 years 9 months)

Built the marketing function from scratch, led corporate rebranding, and directed a 7-person cross-functional team. Created the Business Intelligence unit and established company-wide data-driven decision-making.

Marketing Strategy Team Leadership Business Intelligence Inbound Marketing Funnel Traceability Data Driven Decision Making

Growth Leader

Dank

Sep 2020 - Mar 2022 (1 year 6 months)

Led the growth and B2B digital marketing strategy of the neobank as eCapital's representative, owning the full acquisition-to-conversion funnel. Increased MQLs by 30% and SQL conversion by 25%.

Pipedrive Intercom Customer.io Google Analytics Lead Generation Sales Funnel Optimization Growth Strategy

Account Manager

NIQ

Jun 2018 - Jul 2019 (1 year 1 month)

Managed high-impact enterprise accounts, achieving a 100% contract renewal rate and +15% billings through account expansion and upselling. Translated consumer intelligence into C-level growth strategies.

Account Management Customer Retention Upselling Consumer Intelligence Data Analysis Growth Strategy

Senior Account Manager

Cencosud S.A.

Jun 2014 - Jul 2017 (3 years 1 month)

Scaled to lead relationship CRM across 5 retail verticals, executing POS and email campaigns that increased monthly category cross-sell by 20–30%. Directed a €2.5M relationship-marketing budget and co-launched a digital points-redemption platform.

CRM Loyalty Programs Email Marketing POS Campaigns Budget Management Partnership Management Cross Selling