Jero Forteza

Planning and executing a full-funnel B2B demand generation strategy to boost acquisition, engagement, and retention. Leads outbound outreach, scalable prospecting/nurturing processes, and marketing automation and analytics to deliver qualified meetings for the sales pipeline.

Created and led the Marketing Department to support national and international growth of the startup incubator. Managed B2C demand generation and paid/social acquisition campaigns, built and maintained an analytics framework, and reported on marketing performance while coordinating workshops and cross-functional data access.

Building and executing B2B and B2B2C marketing strategies, including digital demand generation, nurturing programs, and multi-channel acquisition to grow the partner base. Leads teams using Scrum/Lean/Kanban and optimizes conversion funnels and onboarding flows to improve user experience and retention.

Planned and delivered business plan work, marketing strategies, and financial projections for startups in the incubator. Supported entrepreneurial company development using business and marketing planning for incubated projects.

Managed projects to achieve strategic goals and identified new project opportunities and innovations. Served as Marketing department lead and supported HR supervision and accounting assistance, including team management and staff training.

Handled procedural and fiscal/legal operations for a tax and legal consultancy, resolving conflicts between government agencies and clients. Managed registrations and filings, tax payments (including VAT and corporate/income taxes), maintained ledger/account records, and provided ongoing client coordination and documentation management.

Master’s degree in Digital Marketing and Communication from the University Abat Oliba CEU.

Bachelor’s degree in Business Administration from the University of Valencia.

Completed IGCSE and A-Levels at Caxton College British School.

Completed a French course at IEPS Anderlecht at European B1 level.