Open to opportunities

Muskan Bhatnagar

@muskanbhatnagar

Message

I build brand narratives, communications campaigns, and lending products that drive measurable growth.

India

Message

What I'm looking for

I'm looking for opportunities where I can combine product, brand strategy, customer insights, and communications to build high-impact offerings, lead go-to-market execution, and create measurable business growth.

At NeoGrowth Credit, I’ve built corporate reputation and thought-leadership programs that generated 14M+ media impressions across 130+ publications, while launching the Annual & Impact Report campaign with 6.5M+ impressions.

I now drive cross-functional go-to-market for a new lending solution, contributing to ₹60+ Crore in disbursements within six months. I’ve used competitor benchmarking, pricing analysis, customer insights, and underwriting data to identify ₹88 Lakhs in annual revenue opportunity and improve customer acceptance from 31% to 50%.

I bring experience across brand strategy, public relations, digital marketing, market research, partnerships, and stakeholder management—from building campaigns for 7+ brands at Pixelomedia to shaping product positioning and launch strategy at Bennies Products.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

NeoGrowth Credit

Jan 2026 - Present (9 months)

Driving product strategy and go-to-market initiatives for digital lending solutions by partnering with Product, Sales, Credit, Operations, and Technology teams to improve customer experience and business performance.

Excel Microsoft Office Data Analysis Stakeholder Management Project Management Marketing Strategy Brand Marketing Public Relations Brand Strategy

Marketing & Communications Manager

NeoGrowth Credit

Jun 2024 - Dec 2025 (1 year 6 months)

Led Brand Strategy, Corporate Communications, Public Relations, Thought Leadership, and CSR communications to strengthen NeoGrowth's corporate reputation and market presence.

Agency Management Brand Management Brand Communications Corporate Communications Public Relations Brand Strategy Research

Marketing & Branding Intern

Bennies Products

May 2025 - Jul 2025 (2 months)

Conducted consumer and competitor research across 15+ brands to shape positioning and packaging strategy; executed influencer-led GTM campaigns with 5+ creators, generating 20K+ organic reach; built 10+ strategic partnerships to expand offline presence and product placements; and developed digital content strategies across web, e-commerce and social media to strengthen brand discovery.

Digital Marketing Associate

Pixelomedia

Dec 2020 - Mar 2021 (3 months)

Managed digital marketing campaigns for 7+ hospitality and F&B brands, aligning strategies with business objectives; executed audience-led social campaigns to improve engagement and reach; conducted SEO, keyword research and performance analysis to strengthen search visibility; and developed content calendars, reports and dashboards for data-driven optimization.