Rajanya Guha

I’m a marketing professional with 7+ years of experience across product marketing, digital marketing, brand strategy, and client management across B2B and B2C. Today, I lead product marketing and brand communication initiatives for OmniCard, building growth through SEO & GEO-led content, thought leadership, webinar marketing, and sales enablement for enterprise fintech solutions.

At OmniCard, I revamped blog architecture using AI tools to drive SEO and GEO outcomes, achieving 90% Page 1 rankings on Google and Top 3 keyword performance across 30+ published blogs—while improving blog traffic and average time spent by 12–15%. I conceptualized and executed end-to-end webinar programs that delivered 54+ registrations and a 50%+ attendance rate, and I created customer-facing assets for sales and onboarding (case studies, product walkthroughs, deck narratives, and demo/explainer videos).

Previously, at Kratikal Tech (AutoSecT), I led LinkedIn advertising and lead magnet campaigns that improved CTR by 40%, reduced CPL by over 25%, and generated 100+ gated content downloads feeding MQL flow. I also pioneered a GEO-focused content optimization approach by publishing prompt-answer pairs via GitHub markdown, and I continued to scale engagement through targeted email campaigns, webinars, and conference participation.