Looking for a job

Evanshi Banthia

@evanshibanthia

Message

I build product and brand marketing campaigns that grow leads, engagement, and customer adoption.

India

Message

What I'm looking for

I'm looking to lead product and brand marketing work spanning GTM strategy, customer engagement, CRM, and data-driven campaign optimization.

I've led GTM strategy and product marketing for Green Homes and PMAY at Home First Finance India, supporting more than 150 branches and increasing lead generation by 30%.

I build positioning, omnichannel messaging, acquisition campaigns, and CRM-led onboarding journeys. My work across Salesforce and Power BI improved onboarding completion by 50%, while integrated digital, CRM, branch, and on-ground campaigns increased customer engagement by 15–20%.

I've managed ₹1.5 Cr+ marketing budgets, improved channel allocation and vendor partnerships to achieve 25% cost savings, and introduced AI-powered workflows that cut content turnaround time by 50%.

Currently, I lead marketing for Youth Leadership Symposiums, shaping positioning, outreach, event GTM plans, promotional content, and audience engagement. Earlier, I delivered integrated campaigns for FMCG and automobile brands at Gemius Design Studios and conducted market research for Medtronic's TruClear.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

Youth Leadership Symposium

Jan 2026 - Present (7 months)

Lead end-to-end marketing strategy and execution for youth leadership symposiums, managing brand positioning, outreach campaigns, and audience engagement. Developed event GTM plans, promotional content, and stakeholder communications overseeing full lead-to-closure cycle to drive registrations and build community presence.

Marketing Strategy Brand Positioning Outreach Audience Engagement Event Marketing Go To Market Strategy Stakeholder Management Content Development

Marketing Manager

Home First Finance India Company Ltd.

Apr 2024 - Nov 2025 (1 year 7 months)

Led GTM strategy and product marketing for Green Homes and PMAY across 150+ branches, driving a 30% increase in lead generation and strengthening product adoption among first-time homebuyers. Developed product positioning and omnichannel messaging frameworks, improving branch-level visibility by 20% while ensuring consistent customer communication across markets.

Product Marketing Go To Market Strategy Product Positioning Omni Channel Marketing Lead Generation Customer Engagement CRM Salesforce Power BI Market Research Competitive Intelligence AI Marketing ATL TTL Budget Management Sales Enablement

Sales and Marketing Intern

Medtronic Plc

Apr 2023 - Jun 2023 (2 months)

Conducted in-depth market analysis for TruClear, identifying KPIs, market gaps, and commercial growth opportunities. Designed and executed primary and secondary research across 60+ healthcare professionals to surface unmet clinical needs.

Market Analysis KPIs Market Research Primary Research Healthcare Industry

Marketing Intern

Gemius Design Studios Pvt. Ltd.

Feb 2022 - May 2022 (3 months)

Built and executed multi-channel integrated campaigns for 6 FMCG and automobile brands, managing creative, digital, and retail workstreams. Coordinated a 10–15 member cross-functional team and external agency partners, aligning deliverables and timelines.

Integrated Marketing Campaign Management Creative Direction Digital Marketing Retail Marketing Client Management