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Jay Shah

@jayshah5

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Data-driven marketing manager driving brand growth, digital engagement and integrated campaign performance.

India

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What I'm looking for

I seek a data-driven marketing role where I can lead integrated campaigns, collaborate cross-functionally, mentor teams, and drive measurable brand and growth outcomes.

I am a results-oriented marketing manager with extensive experience building and executing integrated campaigns across FinTech, BFSI, retail, entertainment and FMCG sectors. I specialize in blending data-driven insights with creative strategy to increase engagement, brand affinity and measurable ROI.

At Purple Finance I led end-to-end marketing operations, guided rebranding of the company website, managed PR and digital presence, and delivered annual reports aligned to brand voice. At PayNearBy I worked closely with product and design teams to define value propositions, manage product launches, campaigns and budget allocation.

Earlier roles in agencies (Digital Refresh Network, RepIndia, Fulcro Consulting) strengthened my skills in client strategy, social media, SEM/SEO, content creation and campaign measurement. I have a track record of coordinating cross-functional teams, agency partners and external vendors to execute high-impact initiatives.

I bring a collaborative leadership style, a focus on performance metrics and a history of industry recognition for digital marketing and social media excellence. I look for roles where I can drive integrated marketing strategy, mentor teams and scale brand impact.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Purple Finance

May 2024 - Sep 2025 (1 year 4 months)

Led end-to-end marketing operations including strategy, execution and performance measurement across channels; managed rebranding of the company website and PR to enhance corporate visibility and brand entry. Directed LinkedIn strategy, annual report design, and cross-functional coordination with product, operations and branch teams to drive marketing initiatives.

Marketing Strategy Brand Management Digital Marketing PR Content Strategy Stakeholder Management Performance Management

Marketing Manager

PayNearBy

Jul 2021 - Apr 2024 (2 years 9 months)

Owned product marketing and campaign execution, defining value proposition, messaging and positioning for launches while managing budgets and cross-functional production with design, agencies and influencers. Ran retailer programs and events (Retailer Premiere League, Radio, Festival stalls) to boost engagement and product adoption.

Product Marketing Campaign Management Budget Management Go To Market Content Development Vendor Management Market Research Event Marketing

Account Manager

Digital Refresh Network

Feb 2021 - Jul 2021 (5 months)

Managed client strategy, pitches and proposals while developing annual brand calendars and servicing digital campaigns across SMM, SEM, SEO and e-commerce to meet targets and grow accounts. Coordinated quotations, invoicing and ensured timely delivery of campaign deliverables.

Client Management Pitch SEM SEO Campaign Planning Proposal Development

Account Manager - Client Strategy

RepIndia

Aug 2019 - Jan 2021 (1 year 5 months)

Led end-to-end execution and marketing strategy for entertainment and show launches, including ideation, collateral creation, distribution and measurement; built brand affinity and character plans on social media and oversaw social listening and account management.

Entertainment Marketing Social Media Strategy Campaign Execution Content Creation Social Media Listening Brand Strategy

Senior Account Executive

Fulcro Consulting

Dec 2017 - Jun 2019 (1 year 6 months)

Managed end-to-end marketing projects for BFSI and retail clients, implementing digital strategies, overseeing social channels, producing content and measuring ROI while managing budgets and cross-team delivery.

Digital Strategy Social Media Management Content Creation Budget Management BFSI Marketing

Project Consultant

Mullen Lowe Lintas Group

Jun 2017 - Sep 2017 (3 months)

Worked on business development and lead generation to win new projects, identified client needs and coordinated cross-team execution while managing press releases and knowledge management tasks.

Business Development Lead Generation Proposal Writing Stakeholder Engagement

Summer Intern

DMA Yellow Works Ltd.

Feb 2016 - May 2016 (3 months)

Supported brand development and new business by analyzing enquiries, preparing proposals and communicating brand strategy to prospective clients to support sales efforts.

Brand Development New Business Proposal Writing Client Communication Market Research