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Manika Gupta

@manikagupta1

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Product marketing at Moody’s Analytics| Recently Built and deploye an AI product for GTM competitive intelligence

India

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At Moody’s Analytics, I owned go-to-market positioning and asset blueprints for 12 global launches in the Lending Solutions portfolio. I stewarded $22.8M in marketing budget, influencing $4.95M in revenue, and led the SEO research-to-content strategy behind a $3.1M deal.

I also taught myself product management, UX/UI design and AI-assisted development to take MGs Competitive Intelligence Hub from idea to live launch. Its 12-stage workflow turns fragmented market data into a competitive intelligence report in under two minutes, helping teams make GTM decisions sooner.

Experience

Work history, roles, and key accomplishments

Marketing Associate (Product Marketing & GTM)

Moody's Analytics

Jul 2023 - Sep 2026 (3 years 2 months)

Owned go-to-market positioning for 12 global product launches, stewarded $22.8M in marketing budget, and influenced $4.95M in revenue. Led SEO strategy that generated a $3.1M deal and directed multi-channel campaigns.

Marketing Automation Executive

Gyanwave Tech Limited

Jan 2022 - Feb 2023 (1 year 1 month)

Managed multi-channel campaigns for SonyLIV and built CRM strategy for Sarvodaya Healthcare, growing client sales 5x. Integrated IVR tracking with Bitrix24 and hospital management systems.

Performance Marketing Social Media Display Programmatic Funnel Strategy CleverTap A B Testing CRM Strategy Bitrix24 Google Ads Social Media Marketing Programmatic Advertising

Content Strategy Lead, Growth Marketing

Nebula Holdings Pvt Ltd

Mar 2020 - Jul 2021 (1 year 4 months)

Led go-to-market social media strategy for restaurant launches and formulated crisis communication for Radix Healthcare during COVID-19. Built influencer marketing framework and optimized landing pages.

Go To Market Strategy Social Media Strategy Crisis Communications Influencer Marketing Landing Page Optimization CRO