Open to opportunities

Michelle User

@michelleuser3

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Experienced marketing professional with expertise in CRM and analytics.

United States

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What I'm looking for

I am seeking a role that fosters innovation and values data-driven decision-making.

With over 8 years of experience in managing cross-functional programs across marketing, CRM, and mobile platforms, I have honed my skills in leading teams and optimizing processes. My tenure at Elavon Inc has allowed me to enhance team responsibilities and improve operational efficiency by up to 20%. I have a proven track record of implementing Salesforce Marketing Cloud solutions that streamline workflows and boost engagement.

As a CRM Consultant at Visible, I successfully launched a network outage notification system that significantly reduced customer complaints. My ability to create SQL-powered dashboards has enabled real-time reporting on key events, enhancing decision-making processes. I am passionate about leveraging data to drive marketing strategies and improve customer satisfaction, as demonstrated by my work in developing customer lifecycle programs that achieved an 80% satisfaction score.

Experience

Work history, roles, and key accomplishments

Current

AVP, Market Engagement and Campaign Analytics

Current

Elavon Inc (U.S. Bank)

Aug 2021 - Present (3 years 10 months)

Managed the Marketing Cloud team, enhancing response times and expanding responsibilities. Led programs implementing Salesforce Marketing Cloud, developed A/B testing frameworks, and automated lead journeys to improve acquisition rates and streamline sales follow-ups.

Salesforce Marketing Cloud A B Testing Stakeholder Engagement Process Optimization Automation Team Leadership Campaign Management SQL HTML

CRM Consultant

Visible (a Verizon Company)

Jun 2019 - Aug 2021 (2 years 2 months)

Managed collaborations for CRM infrastructure projects, launched a network outage notification system, and created SQL-powered dashboards for real-time reporting. Developed customer lifecycle programs and streamlined mobile CRM integrations.

CRM Management SQL Project Management Customer Lifecycle Data Reporting Stakeholder Engagement Process Optimization Team Collaboration Automation Mobile Integration

Marketing Automation Engineer

Microsoft (Centric Consulting)

Apr 2016 - May 2019 (3 years 1 month)

Managed global marketing campaigns for Office 365, created project templates to reduce errors, built automated workflows, and applied SCRUM Agile methods to increase delivery efficiency.

SQL Salesforce Marketing Cloud Agile Methodologies Automation Project Management Workflow Optimization Team Collaboration Process Improvement

Campaign Manager

Marchex Inc

Apr 2013 - Apr 2016 (3 years)

Managed campaign portfolios, improving spend efficiency significantly. Led the creation of landing pages and coordinated client escalations to ensure timely project completion.