At 10x Genomics, I work with regional marketing managers to plan, execute, and analyze multi-channel campaigns. I also help the Events team run campaigns using Cvent, iCapture, Avery badges, and Qualtrics surveys.
I support webinar execution with Zoom Webinar and ON24, and help streamline marketing processes, including lead capture across channels.
At Arcserve, I merged and integrated Marketo instances twice as part of acquisitions. I optimized the Marketo lead funnel through scoring, lifecycle automation, and nurture pathways, improving MQL-to-SQL conversion rates.
Across my roles, I’ve worked on Salesforce and Marketo integrations, campaign analytics, and lead management. Earlier, at Hitachi Data Systems, I applied Siebel Database Marketing techniques to targeted campaigns and managed the lead-to-opportunity lifecycle in Siebel.
