Matt Stallings

I am a results-driven Marketing Automation Solution Architect with nine years of experience focused on Salesforce Marketing Cloud, digital marketing, and marketing technology management. I specialize in designing and operating automated, personalized email journeys that drive engagement and measurable ROI.

In my current role I serve as the SFMC systems administrator, translating business requirements into scalable Marketing Cloud solutions, maintaining platform health, and producing technical documentation for integrations and workflows. I have a proven record improving deliverability and campaign performance through analytics, QA, and best-practice implementations.

Previously, I led the implementation of Salesforce Marketing Cloud as a primary platform, built SQL- and AmpScript-driven journeys, and collaborated with Compliance, IT, and product teams to ensure seamless integrations and reporting. I mentor colleagues and develop dashboards that give business leaders actionable insights.

I bring hands-on skills in AMPscript, SSJS, SQL, Journey Builder, Cloud Pages, responsive email development, and tools like Figma, Litmus, and Email on Acid. I am committed to cross-functional collaboration, technical rigor, and delivering customer-first marketing automation solutions.