kalvin Jones

Led SFMC and customer-data architecture for regulated pharmaceutical brands, managing batch, triggered, transactional, and lifecycle sends across email, SMS, and fulfillment channels. Directly managed 2-3 marketing automation specialists, reviewing builds and coaching on SQL and personalization.

Built large-scale healthcare lifecycle communications with multibranch journeys, event-driven messaging, and triggered/transactional sends. Stood up Salesforce Data Cloud, configured Data Streams, mapped DLOs to DMOs, and built identity resolution and unified profiles with consent-aware segmentation.

Built customer activation across email, SMS, and paid media for life sciences clients using Journey Builder, Email Studio, Automation Studio, and integrated data pipelines. Designed ETL and API integrations linking SFMC to CRM, analytics platforms, and ad channels, and built Marketing Cloud Intelligence dashboards.

Designed Marketing Cloud and CRM integration architectures for Fortune 500 clients, connecting customer data sources, warehouses, APIs, and ETL tools. Led discovery with stakeholders and translated results into data models, identity approaches, and journey strategies.

Supported B2B programs in Salesforce Marketing Cloud Account Engagement (Pardot), including prospect segmentation, lead nurturing, scoring, and CRM sync. Built AMPscript personalization frameworks, SSJS utilities, relational SQL audience models, and API-driven automations.

Configured Salesforce CRM and Service Cloud, built REST/SOAP integrations, Apex service classes, and SOQL/SOSL automation, along with security models, workflows, approvals, and reporting. Handled SSO/Okta access and managed sandbox-to-production deployments.

Designed Marketing Cloud solutions built around customer data models, CRM integrations, and multichannel messaging. Worked with CRM architects and product teams to modernize marketing tech stacks and ensure reliable data flow.

Provided Tier 2/3 support for Marketing Cloud, resolving API, AMPscript, SSJS, SQL, Automation Studio, and Journey Builder issues for enterprise customers. Advised on REST/SOAP integration patterns, subscriber sync, and sender authentication, and wrote reusable code samples and knowledge articles.

Consulted on campaign execution, audience segmentation, journey configuration, and CRM alignment, translating client goals into practical SFMC recommendations.

Troubleshot SFMC workflows behind case creation, case-comment sync, and file-upload processing. Re-engineered legacy CloudPage, AMPscript, and SSJS workarounds into native Journey Builder and Automation Studio functionality.

Recognized by Salesforce as an expert-level marketing professional for deep product knowledge and active leadership in the Trailblazer Community.

Worked with DCP clients to build and maintain their marketing automation platforms, consulting on HubSpot, Pardot, and Salesforce Marketing Cloud best practices.

Built targeted SFMC campaigns and used campaign KPI data to guide audience targeting and delivery improvements, coordinating with marketing and technology teams on requirements and execution.

Set up Salesforce Nonprofit Success Pack, data migration, and custom dashboards for four community programs. Configured Formstack-to-Salesforce data capture, Pardot business unit and subdomain setup, Connected Campaigns, and WordPress integration for volunteer and membership workflows.

Pursued a Bachelor of Science in Science, Technology & Society, with a focus on the intersection of technology and society.