Elizabeth Mensing-Castelgrant

As an Automation System Manager of Eloqua, I leverage expertise in automation strategies to drive business growth and optimize marketing workflows. My role involves overseeing the full lifecycle of automation projects, from strategy development to execution, while collaborating with cross-functional teams to ensure seamless integration with existing systems.

Achieved higher lead conversion rates by designing and implementing multi-channel marketing automation workflows (Eloqua, HubSpot) tailored to audience behaviors and preferences. Streamlined customer segmentation and data synchronization by integrating marketing platforms with CRM systems (Salesforce), enabling more precise targeting for campaigns.

Enhanced campaign performance by designing and executing data-driven strategies using advanced segmentation, enabling highly personalized and engaging customer interactions. Optimized system functionality by leading platform migrations and upgrades, reducing downtime and ensuring smoother performance across marketing technologies.

Increased client brand awareness and customer acquisition by providing tailored strategic marketing guidance, resulting in measurable growth in audience engagement and loyalty. Improved digital visibility and user engagement by optimizing clients' online presence through SEO, PPC, and content marketing, leading to a significant boost in overall web traffic.

Implemented Oracle Marketing Cloud (Eloqua) and Oracle Content Marketing for the Continental Europe team, including branding, deliverability, SSO, and user role configuration. Delivered Eloqua education to the Lead Management team, provided hands-on support for email design and campaign workflows, and served as primary contact for issue resolution.

Completed a Bachelor of Science degree in Computer Information System Management. Gained foundational knowledge in computer systems and information management principles.