Marketing Automation Consultant specializing in designing/optimizing data-driven strategies to enhance engagement/maximize ROI. Proficient in email automation, CRM integration, & campaign analysis. Integrations, streamlined processes, reduced campaign execution by 30% & increased qualified leads by 25% with lead scoring, segmentation strategies, ensured compliance of CAN-SPAM Laws.
Elizabeth Mensing-Castelgrant
@elizabethmensingcast
Experienced Marketing Automation Manager specializing in data-driven strategies.
What I'm looking for
As an experienced Marketing Automation Manager and Consultant, I specialize in designing and optimizing data-driven strategies that enhance customer engagement and maximize ROI. My proficiency in email marketing automation tools like Eloqua and HubSpot, along with CRM integration expertise, has allowed me to significantly improve lead conversion and retention rates throughout my career.
My journey has been marked by a strong track record of aligning enterprise marketing initiatives with international business goals through innovative solutions and advanced analytics. I am renowned for driving measurable results across multi-language campaigns, streamlining workflows, and boosting team efficiency. My passion for innovation fuels my commitment to creating scalable solutions that support both short-term objectives and long-term business growth.
Experience
Work history, roles, and key accomplishments
Automation System Manager
Freelance
Jan 2025 - Present (6 months)
As an Automation System Manager of Eloqua, I leverage expertise in automation strategies to drive business growth and optimize marketing workflows. My role involves overseeing the full lifecycle of automation projects, from strategy development to execution, while collaborating with cross-functional teams to ensure seamless integration with existing systems.
Marketing Automation Manager - Consultant
CAS
Oct 2021 - Dec 2024 (3 years 2 months)
Achieved higher lead conversion rates by designing and implementing multi-channel marketing automation workflows (Eloqua, HubSpot) tailored to audience behaviors and preferences. Streamlined customer segmentation and data synchronization by integrating marketing platforms with CRM systems (Salesforce), enabling more precise targeting for campaigns.
Marketing Automation and Systems Manager
Radware
Mar 2017 - Oct 2021 (4 years 7 months)
Enhanced campaign performance by designing and executing data-driven strategies using advanced segmentation, enabling highly personalized and engaging customer interactions. Optimized system functionality by leading platform migrations and upgrades, reducing downtime and ensuring smoother performance across marketing technologies.
Marketing Consultant
TCS
Jan 2017 - Mar 2017 (2 months)
Increased client brand awareness and customer acquisition by providing tailored strategic marketing guidance, resulting in measurable growth in audience engagement and loyalty. Improved digital visibility and user engagement by optimizing clients' online presence through SEO, PPC, and content marketing, leading to a significant boost in overall web traffic.
Oracle / Cloud Apps-CX - Technology Consultant
Accenture
Nov 2014 - Jan 2017 (2 years 2 months)
Implemented Oracle Marketing Cloud (Eloqua) and Oracle Content Marketing for the Continental Europe team, including branding, deliverability, SSO, and user role configuration. Delivered Eloqua education to the Lead Management team, provided hands-on support for email design and campaign workflows, and served as primary contact for issue resolution.
Education
Degrees, certifications, and relevant coursework
Delaware Valley College
Bachelor of Science, Computer Information System Management
Completed a Bachelor of Science degree in Computer Information System Management. Gained foundational knowledge in computer systems and information management principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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