Open to opportunities

Aaron Barba

@aaronbarba

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Salesforce Marketing Cloud consultant with 10+ years optimizing lifecycle journeys and marketing automation.

United States

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What I'm looking for

I’m looking for a role where I can lead Salesforce Marketing Cloud/Pardot lifecycle marketing, build journeys and automation, and optimize cross-channel campaigns with strong stakeholder collaboration and rigorous QA.

I’m a marketing automation professional with 10+ years of experience designing, implementing, and optimizing customer engagement programs across B2B and B2C environments. I bring hands-on expertise in Salesforce Marketing Cloud, Salesforce Account Engagement (Pardot), Marketo, and cross-channel campaign execution—from lifecycle marketing and lead nurturing to segmentation and QA testing.

In recent roles, I’ve served as a technical lead supporting Salesforce Marketing Cloud and Pardot initiatives, built and deployed Pardot assets (campaigns, email templates, forms, and CRM-integrated marketing assets), and supported Engagement Studio nurture programs. I’ve also led migration efforts from Marketo to Salesforce Marketing Cloud and managed enterprise Salesforce Marketing Cloud environments, including customer journeys, automation programs, and troubleshooting/deployment support.

Experience

Work history, roles, and key accomplishments

Senior Consultant, Marketing

LPL Financial

Jul 2024 - Jun 2026 (1 year 11 months)

Served as a technical lead supporting Salesforce Marketing Cloud and Pardot initiatives across multiple business units. Built and deployed Pardot campaigns and CRM-integrated assets, optimized Engagement Studio nurture programs, and led migration of two Pardot business units into Salesforce Marketing Cloud.

Salesforce Marketing Cloud Pardot Automation Studio Email Studio AmpScript SQL REST APIs

Senior Marketing Cloud Admin

Axos Bank

Sep 2021 - Jul 2024 (2 years 10 months)

Managed enterprise Salesforce Marketing Cloud environments supporting marketing and transactional communications. Designed customer journeys and segmentation/automation programs, supported multi-channel campaigns, and provided troubleshooting, QA validation, and deployment support.

Salesforce Marketing Cloud Customer Journey Segmentation Automation Email SMS Push Notifications Direct Mail QA Testing Deployment

Senior Email/Web Developer

Axos Bank

Jul 2019 - Sep 2021 (2 years 2 months)

Led migration efforts from Marketo to Salesforce Marketing Cloud and delivered responsive marketing emails and landing pages. Conducted campaign testing and quality assurance while translating business requirements into scalable marketing solutions.

Marketo Salesforce Marketing Cloud Landing Pages Campaign Testing HTML CSS JavaScript AmpScript

Front-End Email/Web Developer

Axos Bank

Mar 2018 - Jul 2019 (1 year 4 months)

Developed responsive email campaigns and supported testing and troubleshooting to maintain delivery quality. Translated campaign needs into reliable front-end email and web deliverables.

HTML CSS JavaScript Troubleshooting Email Template Implementation

Lead Front-End Email/Web Dev

Garden Fresh Restaurants LLC

Oct 2015 - Oct 2017 (2 years)

Developed promotional email campaigns supporting customer engagement initiatives across multiple brands. Collaborated with marketing stakeholders to deliver front-end email and web experiences that aligned to campaign requirements.

Email Campaigns HTML CSS JavaScript Email Template Development QA Testing

Front-End Web Developer

Home Junction Inc.

Sep 2013 - Aug 2015 (1 year 11 months)

Developed customer-facing digital experiences supporting lead generation objectives. Worked directly with stakeholders to translate business requirements into front-end technical solutions.

HTML CSS JavaScript Responsive Design