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Steve Elaf

@steveelaf

Senior Salesforce Marketing Cloud consultant driving revenue through lifecycle automation and personalized email programs.

United States
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What I'm looking for

I seek roles where I can lead enterprise marketing automation and lifecycle programs, advise executives on MarTech strategy, and drive measurable revenue through personalized, multi-channel campaigns.

I am a results-driven Salesforce Marketing Cloud Consultant and Email Marketing Manager with over 8 years of experience delivering data-driven marketing solutions across SaaS, e-commerce, real estate, and healthcare. I specialize in end-to-end Salesforce Marketing Cloud implementations (Journey Builder, Automation Studio, Email Studio), lifecycle campaign management, and advanced automation workflows that drive measurable revenue growth and improved customer experiences.

I have led enterprise-scale implementations, designed multi-channel customer journeys, and created scalable data models and segmentation strategies. Recognized as a trusted advisor to executives, I align marketing technology with business goals, optimize deliverability and personalization using AMPscript and dynamic content, and empower teams through training and strategic guidance.

Experience

Work history, roles, and key accomplishments

CT

Marketing Automation Manager

Catterpillar Technologies

Feb 2018 - Nov 2021 (3 years 9 months)

Championed development and execution of multi-channel marketing automation strategies and workflows, improving personalization, segmentation, and lifecycle engagement across the customer journey.

Education

Degrees, certifications, and relevant coursework

NU

null

Bachelor of Business Administration, Marketing

Bachelor's degree in Marketing and Business Administration; focused on marketing principles, consumer behavior, and business fundamentals.

Tech stack

Software and tools used professionally

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Steve Elaf - Salesforce Marketing Cloud Consultant - Walmart | Himalayas