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@steveelaf
Senior Salesforce Marketing Cloud consultant driving revenue through lifecycle automation and personalized email programs.
United StatesI am a results-driven Salesforce Marketing Cloud Consultant and Email Marketing Manager with over 8 years of experience delivering data-driven marketing solutions across SaaS, e-commerce, real estate, and healthcare. I specialize in end-to-end Salesforce Marketing Cloud implementations (Journey Builder, Automation Studio, Email Studio), lifecycle campaign management, and advanced automation workflows that drive measurable revenue growth and improved customer experiences.
I have led enterprise-scale implementations, designed multi-channel customer journeys, and created scalable data models and segmentation strategies. Recognized as a trusted advisor to executives, I align marketing technology with business goals, optimize deliverability and personalization using AMPscript and dynamic content, and empower teams through training and strategic guidance.
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Work history, roles, and key accomplishments
Walmart
Nov 2021 - Present (4 years)
Led end-to-end Salesforce Marketing Cloud implementations, designed multi-channel journeys and advanced automation workflows that improved campaign execution and measurable ROI for enterprise clients.
Catterpillar Technologies
Feb 2018 - Nov 2021 (3 years 9 months)
Championed development and execution of multi-channel marketing automation strategies and workflows, improving personalization, segmentation, and lifecycle engagement across the customer journey.
CODeveloped and executed lifecycle email and multi-channel automation strategies, improved targeting through advanced segmentation, and established testing frameworks to optimize campaign performance.
Degrees, certifications, and relevant coursework
Bachelor of Business Administration, Marketing
Bachelor's degree in Marketing and Business Administration; focused on marketing principles, consumer behavior, and business fundamentals.
Software and tools used professionally
United StatesYou can contact Steve and 90k+ other talented remote workers on Himalayas.
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