At MJ Metrix, I founded and ran a digital agency for five years, supporting 25 simultaneous accounts with 95% annual retention. I designed HubSpot from scratch and built onboarding, nurturing, and win-back flows in HubSpot, Klaviyo, and Brevo.
At Google, I ran Brevo’s Latin America launch as an account-based programme tested against a control group, reaching breakeven. I adapted the customer journey, LTV assumptions, and automations to the local market.
As an Executive Lecturer at ISC Paris, I teach applied AI and analytics on the MSc in Marketing. I also ran BI and automation for three organisations in parallel at MJ Metrix, reducing process time by 30% and costs by 25%.

