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Sebastián Solar

@sebastinsolar

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CMO at AKIKB connecting demand generation, digital sales, and customer experience to revenue growth.

Chile

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At AKIKB, I lead business growth, marketing, and commercial acceleration, connecting demand generation, digital sales, Call Center, and customer experience in an integrated revenue ecosystem.

At BETTERFLY, I led Marketing & Growth across LATAM and built a measurable demand generation funnel with Sales, achieving 20% lead growth in six months. I also developed digital activation and customer engagement strategies that increased WAU and App Engagement by 25% in six months.

Earlier, I led marketing and digital strategy at SODIMAC CHILE, NISUM CONSULTING, PORTA, and ACCENTURE CHILE. My career has also included teaching growth marketing, marketing, and digital marketing at universities in Chile.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer & Commercial Leadership

Current

AKIKB

Jan 2026 - Present (9 months)

Leading business growth, marketing, and commercial acceleration strategy, integrating demand generation, digital sales, call center, branches, customer experience, and business intelligence into an integrated revenue ecosystem.

HubSpot Data AI Automation Business Intelligence Demand Generation Digital Sales Call Center Customer Experience NPS eNPS Improvement Retention Commercial Strategy

Senior Marketing Manager

Sodimac Chile

Jan 2024 - Dec 2025 (1 year 11 months)

Led the Home Client growth strategy, developing campaigns and commercial initiatives connected to business objectives, with focus on digital customer journeys, performance, and conversion.

Marketing Strategy Digital Ecommerce Customer Journey Performance Conversion Business Analytics

LATAM Marketing Director

Nisum Consulting

Jan 2022 - Dec 2024 (2 years 11 months)

Led marketing across LATAM with responsibility for brand growth, B2B demand generation, and commercial pipeline development, creating a demand generation funnel linked to sales and revenue objectives.

B2B Demand Generation Marketing Strategy Brand Growth Pipeline Development Campaigns Digital Acquisition Content

Head of Marketing & Growth

Betterfly

Jan 2022 - Dec 2022 (11 months)

Led marketing and growth for LATAM's first social unicorn, combining customer acquisition, digital activation, engagement, and demand generation, achieving 20% lead growth and 25% increase in WAU and app engagement in six months.

Customer Acquisition Digital Activations Engagement Demand Generation Growth Strategy WAU App Engagement

Chief Digital Officer

Porta

Jan 2019 - Dec 2021 (2 years 11 months)

Led digital transformation of one of Chile's largest independent advertising agencies, integrating digital strategy, performance, data, technology, and creativity into business and brand solutions.

Digital Strategy Performance Data Technology Creativity Digital Transformation

Digital Marketing Manager

Accenture Chile

Jan 2018 - Dec 2019 (1 year 11 months)

Led Accenture Chile's digital demand, performance, and data strategy, achieving 220% audience growth and +50% engagement, and generating US$1M in earned media value.

SEO SEM Social Media Content Strategy Digital Strategy Performance Data