Andres Escobar
@andresescobar
I build AI-powered growth systems and scale revenue across LATAM, the U.S., and Europe.
ChileWhat I'm looking for
I've owned full-funnel growth and revenue across LATAM, the U.S., and Europe, combining growth leadership with hands-on AI implementation. At Upsomedia, I built a Python and OpenAI API web app that automated image translation across 23 languages, reducing a production cycle from eight hours and 30 people to under five minutes.
I grew revenue 30% across France, the Netherlands, Germany, Portugal, and Poland, and automated mass video distribution to remove a core pipeline bottleneck. At Huawei Video, I owned AARRR growth across 15 LATAM markets, managed a USD $150K annual performance budget, opened seven markets in under three months, and built more than 500 producer, TV station, and studio partnerships from zero.
My background also includes data pipelines and dashboards at Univision, digital strategy for COP25, full P&L ownership as Founder & CEO of La Lupa, and leadership across digital marketing, newsroom, and content operations.
Experience
Work history, roles, and key accomplishments
Head of Analysis & Research
Upsomedia
Jul 2025 - Mar 2026 (8 months)
Built a Python + OpenAI API web app automating image translation across 23 languages, reducing a production cycle from 8 hours and 30 people to under 5 minutes. Grew revenue 30% in France, Netherlands, Germany, Portugal and Poland, and automated mass video distribution.
Head of Digital Marketing
Concha y Toro
Jun 2024 - Sep 2024 (3 months)
Specified a corporate Data Warehouse and supervised vendor building for cross-channel attribution and conversion tracking. Directed digital advertising strategy and media buying.
Founder & CEO
La Lupa
Jan 2022 - Dec 2023 (1 year 11 months)
Held full P&L ownership and led a team of 3, achieving break-even by month 3.
Owned full-funnel growth (AARRR) with a USD $150K annual performance budget. Closed 500+ partnerships with producers, TV stations and studios, building a non-paid pipeline from zero. Second in regional hierarchy with 2 direct reports and squads of up to 5.
Opened 7 new LATAM markets in under 3 months, building operations and partnerships from scratch. Launched the platform in Chile end-to-end, covering product, acquisition, content, and monetization.
SEO Consultant
Upsomedia
Jan 2019 - Dec 2020 (1 year 11 months)
Provided SEO consulting services to Upsomedia.
Directed summit-wide digital strategy for COP25, leading a team of 6.
Data Analyst
Univision Communications
Jun 2016 - May 2018 (1 year 11 months)
Built SQL and Python pipelines for audience insight and created Tableau and Looker dashboards for the newsroom and leadership. Found a content-format shift that lifted ad inventory and division revenue.
Editor in Chief
Chilevisión
Jan 2011 - Dec 2013 (2 years 11 months)
Led a team of 15 and managed Viña del Mar sponsorship sales, generating USD $120K, 4 times the prior edition.
Special Projects Editor
Emol
Jan 2009 - Dec 2011 (2 years 11 months)
Worked as Special Projects Editor at Emol, part of El Mercurio.
Education
Degrees, certifications, and relevant coursework
Pontificia Universidad Católica de Chile
Bachelor of Arts, Communications
Earned a Bachelor of Arts in Communications.
Columbia University
Master of Science, Computer Science
Pursued a Master of Science in Computer Science as a Fulbright Fellow.
Columbia University
Master of Science, Journalism
Pursued a Master of Science in Journalism as a Fulbright Fellow.
Tech stack
Software and tools used professionally
Availability
Location
ChileAuthorized to work in
Job categories
Skills
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