At Worldpanel by Numerator, I lead strategic business development and commercial growth initiatives, manage sales and marketing teams, and develop long-term partnerships. I grew New Client Acquisition revenue from USD 150K to over USD 900K and built the New Business team in Chile from 1 to 3 people within 3 years.
Previously, as New Business & Marketing Manager, I led local marketing and new business strategies for the Chilean market and developed consumer insights through local and regional market analysis. Earlier, I managed strategic client accounts and delivered actionable market insights for commercial teams.
I also teach postgraduate courses in marketing and consumer insights, combining academic experience with strategic business development in multinational market research environments. My work has included FMCG and retail clients, consumer behavior analysis, and commercial strategy.
