Open to opportunities

Bo Kolstrup

@bokolstrup

Business Analytics specialist blending marketing, financial, and operational analytics to drive measurable growth and reliability.

Chile

Message

What I'm looking for

I’m looking for a Business Analytics role where I can own KPI reporting end-to-end, connect marketing and finance metrics, and build forecasting/churn/ROI models—using Python, SQL, and Power BI—while collaborating cross-functionally to improve execution speed and reliability.

I’m a Business Analytics specialist with cross-functional execution across digital marketing performance, financial reporting, collections analytics, customer segmentation, and operational KPI delivery. I’m equally comfortable in commercial and finance-facing analytics roles—backed by real outcomes in both domains.

At Instituto Británico, I built the entire digital analytics and marketing function from scratch, growing traffic by over 200%. I used behavioral data and survey research to redefine targeting strategy and class structure, turning insights into improved conversion paths and stronger contact performance.

At Xerox, I delivered weekly financial reporting on DSO, aging, and collections performance across Nordic and international portfolios, and was promoted to OTC SME within three months. I also built advanced Excel reporting (pivot tables, VBA, macros, lookups, formulas) and initiated a cross-team effort that cleared an inherited back-office backlog of ~20,000 items in three weeks.

Today, I also work on forecasting, churn, and ROI models using Python, SQL, and Power BI, and I’ve designed and delivered generative AI training programs for finance professionals. My approach stays practical: define objectives, build reusable assets, measure reliability, and operationalize analytics so teams can execute faster.

Experience

Work history, roles, and key accomplishments

Current

Generative AI Training Consultant

Current

Freelance

Aug 2025 - Present (8 months)

Designed and delivered two five-week generative AI training programs for 10 finance professionals across two consulting firms in Chile, building the full course from scratch (objectives, exercises, evaluation). Trained in Spanish to improve faster, more reliable finance task execution using ChatGPT and Microsoft Copilot, including prompt quality control, governance, and workflow integration.

Prompt Engineering ChatGpt Microsoft Copilot Learning Design And Evaluation

Marketing & Analytics Specialist

Instituto Británico de Cultura de Concepción

Aug 2017 - Mar 2025 (7 years 7 months)

Built the institute’s digital analytics and marketing function from scratch, rebuilding the website in WordPress and driving growth through behavioral data and survey research. Grew website traffic by 200%+ and scaled landing-page traffic from near zero to 5,000 monthly visits within four months, while owning KPI reporting and managing $5,000–$20,000 annual Meta and Google Ads budgets.

WordPress SEO Google Analytics Looker Studio Meta Ads Google Ads Survey Design Customer Segmentation KPIs

Order-to-Cash SME (Collections)

Xerox

Feb 2016 - Aug 2017 (1 year 6 months)

Produced weekly financial and operational reporting on DSO, aging, collections performance, dispute rates, and overdue balances across Nordic and international portfolios, and was promoted to Order-to-Cash SME within three months. Cleared an inherited back-office backlog of ~20,000 items in three weeks, reduced one client’s position from 2+ years overdue to zero, and supported cross-center process

SAP DSO Excel Pivot Tables VBA Macros Root Cause Analysis Backlog Management Order To Cash