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Claudia Pizarro

@claudiapizarro

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B2B marketing leader at Apply Digital who grew commercial pipeline by 18% through account-based marketing.

Chile

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I'm a marketing leader with extensive experience connecting business strategy, brand positioning, B2B marketing, demand generation, and customer growth across multinational organizations, technology, and financial services.

I combine strategic thinking with hands-on execution, partnering with senior executives, Sales teams, and cross-functional stakeholders to translate business priorities into integrated marketing strategies that deliver measurable results.

My track record includes achieving #1 Share of Voice at Deloitte Chile, increasing commercial pipeline by 18% through ABM initiatives at Apply Digital, and contributing to an 87% reduction in cost per install at CencoPay.

I'm particularly interested in opportunities where I can shape marketing strategy, strengthen brand positioning, drive sustainable business growth, and collaborate with international teams.

Experience

Work history, roles, and key accomplishments

Senior Marketing Partnership Specialist

Cencosud - CencoPay

Dec 2025 - Aug 2026 (8 months)

Developed and implemented customer acquisition, activation and repeat-use marketing initiatives for CencoPay digital wallet, aligning campaign plans with customer behavior and commercial objectives. Coordinated cross-functional stakeholders and external agencies, contributing to an 87% reduction in cost per install and generating 25,035 first purchases.

Customer Acquisition Activation CRM A B Testing Campaign Management Paid Media Email Marketing Push Notifications In App Communication Data Analysis Stakeholder Management

Senior ABM Lead

Apply Digital

Jan 2024 - Dec 2025 (1 year 11 months)

Led B2B account-based marketing, positioning and demand generation initiatives for strategic accounts across the US and EMEA, partnering with Sales and cross-functional teams. Increased commercial pipeline by 18%, improved MQL-to-SQL conversion by 14%, and increased target-account engagement by 32%.

Account Based Marketing Demand Generation B2B Marketing Integrated Campaigns Content Marketing Paid Media CRM Marketing Automation A B Testing Funnel Analysis Sales Alignment

Senior Manager Marketing & Communications

Deloitte Chile

Dec 2020 - Aug 2023 (2 years 8 months)

Led Marketing and Communications strategies for Deloitte Chile, partnering with senior leadership to align brand positioning, reputation, demand generation and integrated marketing initiatives with business priorities. Achieved #1 Share of Voice in the category and contributed to a 25% increase in commercial opportunities.

Marketing Strategy Brand Positioning Reputation Management Demand Generation Integrated Campaigns Thought Leadership Executive Communication PR Digital Marketing Event Management Budget Management KPI Tracking Agency Management

Marketing Support Manager

Deloitte Chile

Jul 2018 - Dec 2020 (2 years 5 months)

Managed integrated B2B marketing programs and execution across business areas, partnering with leaders, specialists, agencies and regional stakeholders. Coordinated more than 50 marketing campaigns annually and supported ABM initiatives that moved 20% of focus accounts from awareness to MQL.

B2B Marketing Campaign Management Account Based Marketing Multi channel Campaigns Content Marketing Event Management Digital Marketing Agency Management Budget Management performance reporting

Communications Specialist

Deloitte Chile

Oct 2015 - Jun 2018 (2 years 8 months)

Developed and implemented corporate communications initiatives supporting Deloitte Chile's reputation, brand consistency and relationships with internal and external audiences. Coordinated media relations, executive communications, and adapted regional and global communications to the Chilean market.

Corporate Communications Media Relations Executive Communication Content Development Stakeholder Communication Brand Consistency Agency Collaboration

Head of Communications

Club Hípico de Santiago

Jan 2013 - Dec 2015 (2 years 11 months)

Led corporate communications, brand positioning, media relations and events for a high-profile Chilean organization. Managed relationships with media, sponsors, agencies and external stakeholders, coordinating traditional and digital communications.

Corporate Communications Brand Positioning Media Relations Event Management Stakeholder Management Digital Communication

Communications Analyst

Capitara / Forex Chile

Jan 2011 - Dec 2013 (2 years 11 months)

Developed financial-services communications, content and brand positioning initiatives. Supported digital and direct marketing campaigns for customer acquisition and activation, alongside external communications and media relations.

Financial Services Communication Content Development Brand Positioning Digital Marketing Direct Marketing Customer Acquisition Media Relations