Open to opportunities

Jonathan Pacheco

@jonathanpacheco

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Marketing and sales operations lead with a focus on automation.

Chile

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive growth and innovation.

I am a results-driven marketing and sales operations lead with a proven track record of enhancing lead generation and optimizing marketing processes. At Yoy Simulators, I successfully automated lead nurturing and inbound marketing processes, resulting in a remarkable 600% increase in qualified B2B leads. My expertise in managing marketing automation platforms like HubSpot and Apollo has enabled me to streamline data integration across various channels, ensuring effective decision-making through real-time analytics.

Prior to my current role, I honed my skills as a content manager and front-end developer at Want Digital Agency, where I developed responsive WordPress websites and collaborated closely with UX/UI designers. My experience in leading multi-channel marketing campaigns at IDEE Consultores allowed me to build a substantial database of over 10,000 qualified leads, showcasing my ability to drive impactful marketing strategies. I am passionate about leveraging data-driven insights to refine content strategies and enhance brand visibility.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Sales Operations Lead

Current

Yoy Simulators

Jul 2021 - Present (5 years 1 month)

Automated lead nurturing and inbound marketing processes, significantly increasing qualified B2B leads. Managed and optimized marketing automation platforms like HubSpot and Apollo, ensuring smooth data integration across various channels.

Lead Nurturing Inbound Marketing HubSpot Apollo Squarespace CRM Data Integration Content Creation

Front-End Developer

Want Digital Agency

Jul 2019 - Present (7 years 1 month)

Coded responsive WordPress-based websites, integrating custom themes and scripts. Collaborated with UX/UI designers using tools like Figma and Adobe XD.

WordPress HTML CSS JavaScript Figma Adobe XD Photoshop Illustrator Trello Git

Marketing & Communications Lead

IDEE Consultores

Aug 2014 - Present (12 years)

Led multi-channel marketing campaigns for LearnChile, building a substantial database of qualified leads using HubSpot and Mailchimp. Provided digital marketing consultancy, conducting workshops on automation, analytics, and inbound marketing.

Multi channel Marketing HubSpot Mailchimp Digital Consultancy Automation Analytics Inbound Marketing

Community Manager

L'Agenzia Comunicaciones

Jul 2012 - Present (14 years 1 month)

Managed social media, community engagement, and content strategy for clients in various industries. Leveraged data-driven insights to refine content strategies and increase brand visibility.

Social Media Management Community Engagement Content Strategy Data Insights

Education

Degrees, certifications, and relevant coursework

Pontificia Universidad Católica de Valparaíso

Bachelor’s Degree, Journalism & Social Communication

Studied Journalism and Social Communication, gaining a comprehensive understanding of media, public relations, and communication strategies. Developed skills in content creation, journalistic ethics, and societal impact of communication.

DuocUC Professional Institute

Associates Degree, Computer Programming Analyst

Completed a program focused on Computer Programming Analysis, acquiring foundational knowledge in programming principles and software development. Gained practical experience in analyzing and designing computer systems.

Desafio Latam Academy

Bootcamp Certificate, Front-End Development

Participated in a Front-End Development Bootcamp, focusing on modern web development technologies and practices. Acquired hands-on experience in building responsive and interactive user interfaces.