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Rodrigo Mendez

@rodrigomendez1

Lifecycle & growth marketing specialist driving activation, retention, and conversion through CRM automation and experimentation.

Chile

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What I'm looking for

I’m looking for a growth team where I can own lifecycle + CRM programs (activation, retention, conversion), run CRO experiments, and ensure tracking accuracy. I work well in async-first remote setups and can join as contractor or via EOR.

I’m a Lifecycle and growth marketer focused on activation, retention, and conversion—working across segmentation, CRM automation, and continuous experimentation. I bring a strong measurement background (GA4, Meta CAPI, dataLayer) and a hybrid profile between strategy and hands-on execution, so teams get both clear direction and reliable implementation.

In my recent role, I increased dormant-user activation by 39% by redesigning multi-channel onboarding (email sequences, in-app messaging, and push notifications) and led end-to-end tracking audits (GA4, Meta CAPI, dataLayer) to improve attribution reliability. I also design and run CRO experiments across UX, copy, and offers, then synthesize learnings into actionable dashboards for stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Community & Content Lead

Current

SearchBrand.ai

Mar 2025 - Present (1 year 2 months)

Grew average brand share of voice/mentions by +5.7% in 6 months by producing authority-focused SEO/AEO/GEO content and structuring distribution. Managed a WhatsApp expert community and supported editorial planning and performance reviews for the product team.

SEO AEO GEO Content Strategy Community Management WhatsApp Programming Topical Authority Performance Reviews

Current

Growth Specialist

Current

Raisy

Dec 2023 - Present (2 years 5 months)

Increased dormant-user activation by 39% through a redesigned multi-channel onboarding experience using email sequences, in-app messaging, and push notifications. Audited GA4, Meta CAPI, and dataLayer tracking to improve attribution reliability, then ran UX/copy/offer CRO experiments and reported results in stakeholder dashboards.

Lifecycle Marketing Onboarding DataLayer Audits A B Testing Funnel Optimization Looker Studio

Operations & Marketing Manager

Lodge Las Cascadas

Jan 2017 - Jan 2023 (6 years)

Led full operations and marketing for a boutique lodge, including P&L ownership, team management, seasonal campaigns, and direct booking strategy. Built autonomous execution capability across day-to-day operations and marketing delivery over multiple years.

P&L management Operations Management Team Leadership Direct Booking Strategy Marketing Execution Customer Service Process Improvement

Founder

245 Cook

Dec 2017 - Dec 2022 (5 years)

Built and launched a food concept from scratch, creating the brand, digital presence, acquisition system, and operational setup. Owned end-to-end execution across launch and ongoing operations during 2022–2023.

entrepreneurship Brand Development Digital Marketing Customer Acquisition Go To Market Strategy Operations Management