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Iryna Oleinikova

@irynaoleinikova

Message

I build data-driven content and social strategies that grow audiences, leads, and brand visibility.

Spain

Message

What I'm looking for

I'm looking to build data-driven social media and content strategies that grow audiences, leads, and brand visibility, working closely with product, analytics, design, and marketing teams.

At Readdle, I lead social media and content strategy across priority channels, launching Instagram and Threads and driving campaigns including Back to School and Black Friday. I use experimentation, A/B testing, KPIs, and cross-functional collaboration to improve engagement, acquisition, retention, and B2B lead generation.

Previously at Netrocket, I increased organic traffic by about 50% and lead generation by 25% through SEO and ICP-focused content. My experience also includes lead generation, outreach, campaign optimization, affiliate partnerships, data analytics, and high-budget CPI, CPA, and CPL campaigns.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Content Marketing Manager

Current

Readdle

May 2025 - Present (1 year 4 months)

Developed and executed data-driven social media and content strategies to strengthen brand positioning and drive engagement. Launched new channels and led major seasonal campaigns, delivering measurable business impact.

Social Media Strategy Content Marketing A B Testing Campaign Management KPI development Instagram SEO Analytics

Content Manager

Netrocket

Apr 2024 - Mar 2025 (11 months)

Optimized SEO content strategy, leading to a 50% increase in organic traffic and a 25% boost in lead generation. Developed high-impact video scripts and implemented cross-platform content strategies to expand audience reach.

SEO Content Strategy Video Production YouTube Instagram TikTok AI Tools Data Analysis Lead Generation

Marketing Development Representative

AgileEngine

Jan 2022 - Mar 2024 (2 years 2 months)

Fueled lead generation, boosting outbound leads by 45%+ through sharp outreach and nurturing strategies. Crafted targeted marketing campaigns and optimized cold outreach to increase engagement and conversions.

Lead Generation Outbound Marketing Cold Outreach Campaign Management Market Research Messaging KPI Tracking

Business Development Director

YoterUp

Dec 2019 - Nov 2021 (1 year 11 months)

Promoted from Account Manager to Business Development Director for driving revenue growth and optimizing campaign performance. Managed high-budget CPI, CPA, and CPL campaigns, increasing ROI by over 30%.