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Lisa MinkinaLM
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Lisa Minkina

@lisaminkina

Over 4 years in global B2B digital marketing: multichannel campaigns, marketing automation, content and performance reporting.

Spain
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At Connext, I managed multichannel B2B campaigns for clients across industrial, technology, SaaS, and food and beverage sectors. I validated LinkedIn as a sales channel for an industrial machinery distributor, generating 28 high-value commercial opportunities in eight months.

At Aplicaciones Tecnológicas, I automated LinkedIn prospecting by connecting Sales Navigator and Waalaxy, tripling monthly leads from LinkedIn. I also created an Excel system to standardize marketing and sales lead tracking and support real-time funnel reporting.

As a freelancer, I launched the educational Instagram brand @study_with_laugh and automated content production with Make. I converted 12 of 23 leads into paying students through organic posts and sales campaigns.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Universitat de València logoUV

Universitat de València

Máster, International Trade Management

2020 - 2022

Máster en Gestión del Comercio Internacional from Universitat de València, completed in 2022.

RA

RANEPA

Grado, International Project Management

2016 - 2020

Grado en Gestión de Proyectos Internacionales from RANEPA, completed in 2020.

Universitat de València logoUV

Universitat de València

Exchange semester, Business Administration

2019 - 2019

Semestre de intercambio en Administración y Dirección de Empresas at Universitat de València in 2019.

HubSpot Academy logoHA

HubSpot Academy

Inbound Certification, Inbound Marketing

Inbound Certification from HubSpot Academy.

SA

Semrush Academy

SEO Fundamentals, SEO

SEO Fundamentals certification from Semrush Academy.

LL

LinkedIn Learning

Email Marketing: Strategy and Optimization, Email Marketing

Email Marketing: Strategy and Optimization course from LinkedIn Learning.

LL

LinkedIn Learning

Lead Generation Foundations, Lead Generation

Lead Generation Foundations course from LinkedIn Learning.

Universidad Nebrija logoUN

Universidad Nebrija

Curso de Social Media Marketing y Content Marketing, Social Media Marketing

Curso de Social Media Marketing y Content Marketing from Universidad Nebrija.

Coursera logoCO

Coursera

Social Listening, Social Listening

Social Listening course from Coursera.

Coursera logoCO

Coursera

GenAI for Social Media Marketing Specialists, Generative AI in Marketing

GenAI for Social Media Marketing Specialists course from Coursera.

FM

Founderz x Microsoft

Responsible AI & Prompt Engineering, Responsible AI

Responsible AI & Prompt Engineering course from Founderz x Microsoft.

Coursera logoCO

Coursera

Brand Management: Strategies for a Strong Brand, Brand Management

Brand Management: Strategies for a Strong Brand course from Coursera.

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