At Hardy Diagnostics, I build templated marketing campaigns, audience segmentation, and automated HubSpot workflows from the ground up. I create lead nurture workflows, custom properties, and pipeline automations that support targeted outreach and sales follow-up.
I coordinate concurrent product marketing deliverables across departments in ClickUp and develop B2B email sequences and technical product communications for distinct audience segments. I also review attribution, opens, click-through rates, and conversions to improve campaigns.
Previously at The Guadalupe-Nipomo Dunes Center, I led a full CRM migration to a lower-cost platform, improved data access, and cleaned and reconciled thousands of records. I set up MailChimp communications, built e-commerce infrastructure, and drafted successful grant proposals.
Over 14 years with Your Catholic Voice Foundation, I led cross-functional content and marketing projects, launched digital education platforms and e-commerce storefronts, and translated complex topics into accessible learning materials.
