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Christian Rozier

@roziercd

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Marketing Operations and Campaign Specialist improving CRM, engagement, and lead generation.

United States

Message

What I'm looking for

I’m looking for a role where I can own CRM operations and campaign execution end-to-end—using segmented messaging, marketing automation, and KPI reporting—to improve customer engagement, lead generation, and measurable revenue growth through strong cross-functional collaboration.

I’m a Marketing Operations and Campaign Specialist with 8+ years of experience supporting marketing strategy, campaign execution, CRM operations, and cross-functional collaboration. I partner with sales, technical, product, and marketing stakeholders to improve customer engagement and strengthen lead generation.

I’ve driven measurable growth through integrated lead management and segmented marketing programs. For example, I connected WordPress and Salesforce to improve visibility into customer engagement and contributed to a 33% increase in revenue, and I implemented segmented email campaigns in Salesforce CRM to increase lead-to-sales conversion by 66%.

I build and optimize marketing systems with strong attention to data quality and performance. I own KPI tracking & reporting, performance dashboards, audience targeting, and CRM data management to support business planning and data-driven decision making.

Now, I’m deepening my technical marketing ops capabilities through training in HubSpot CRM, Salesforce CRM, Google Analytics, and Google AI, while continuing to coordinate global, multi-stakeholder work. I bring a bilingual (English and Mandarin Chinese) mindset that translates business objectives into scalable, repeatable programs.

Experience

Work history, roles, and key accomplishments

Current

Career Transition Upskilling

Current

Self-Directed

Jul 2025 - Present (11 months)

Completed 60+ hours of professional training in HubSpot CRM, Salesforce CRM, Google Analytics, and Google AI to strengthen marketing operations and campaign management. Annotated 1,000s of digital video assets for TELUS Digital and coordinated appointment scheduling for BrightSpring Health Services to maintain 100% appointment fulfillment.

HubSpot CRM Salesforce CRM Google Analytics Marketing Automation KPI Tracking Data Annotation Campaign Management CRM Data Management

Marketing Associate

BioDuro

Jul 2022 - Jul 2025 (3 years)

Developed an integrated lead management process connecting WordPress and Salesforce, improving visibility into engagement and contributing to a 33% revenue increase. Implemented segmented Salesforce email campaigns and built digital lead generation programs, increasing lead-to-sales conversion rates by 66% and transforming the website into a leading source of qualified opportunities.

Salesforce CRM WordPress Email Marketing Lead Management Customer Segmentation Marketing Automation Performance Dashboards KPI Reporting

Marketing & Product Ops

Super Effective

Mar 2017 - Mar 2022 (5 years)

Coordinated cross-functional launch planning for a privacy-focused mobile application, managing release schedules across product, marketing, technical, and external platform stakeholders. Executed multi-channel customer campaigns (app stores, push notifications, SMS, email) achieving 90% adoption among active users and led ASO efforts to support Top 5 category rankings.

App Store Optimization (ASO)Launch planning Cross functional Coordination Customer Communications Push Notifications SMS Marketing Email Marketing Performance Analytics