At Procore Technologies, I administer and optimize Marketo architecture, including lifecycle management, lead scoring, templates, and automated workflows. I continue these responsibilities following the DroneDeploy acquisition.
I partner with Marketing, Sales Operations, and Revenue Operations to improve lead flow, attribution visibility, and campaign execution. I also support reporting initiatives that provide visibility into pipeline performance and campaign effectiveness.
At DroneDeploy, I built and optimized marketing automation workflows supporting demand generation and pipeline initiatives. I managed Salesforce data integrity, segmentation, and operational reporting, and developed dashboards to track campaign performance, ROI, and funnel conversion.
Earlier, at Smart Communications, I executed multichannel campaigns and built reporting dashboards to improve visibility into marketing performance and database health. At Asite, I managed HubSpot automation workflows and CRM processes, and supported pipeline generation through prospecting and go-to-market efforts.
