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Sena McCarthy

@senamccarthy

Marketing operations consultant running HubSpot and campaign operations for clients, including a direct-to-investor platform for Steadfast Companies.

United States

Message

As an Independent Contractor, I run HubSpot, website and campaign operations for clients across CRM, email, landing pages and paid media. I'm building Steadfast Companies' direct-to-investor platform in HubSpot, including workflows, forms, landing pages, drip campaigns, content and reporting.

I plan, launch and report on Google Ads and Meta Ads campaigns, tracking performance and optimizing targeting and creative. I also support revenue operations for Elephants Deli across marketing analysis, sales and operations.

At CrowdStreet, I administered HubSpot and the marketing tech stack, building automation and reporting that contributed to an 84% reduction in CAC. I also redesigned the registration and onboarding journey with cross-functional teams, using funnel data to lift conversion rates by 37%.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Revenue Operations Consultant

Current

Independent Contractor

May 2025 - Present (1 year 5 months)

Run HubSpot, website and campaign operations for clients across CRM, email, landing pages and paid media. Building out Steadfast Companies' direct-to-investor platform in HubSpot and supporting revenue operations for Elephants Deli.

HubSpot Google Ads Meta Ads CRM Email Marketing Landing Pages Paid Media Workflow Management Forms Reporting

Senior Marketing Technologist / HubSpot Administrator

CrowdStreet

Apr 2019 - May 2025 (6 years 1 month)

Administered HubSpot and the marketing tech stack, owning automation, integrations, analytics and reporting to drive customer acquisition and engagement. Built HubSpot workflows, lists, forms and segmented email and lead-nurture programs, using A/B testing and behavioral segmentation to lift engagement and conversion.

HubSpot Salesforce Google Tag Manager Zapier Tray.Io ZoomInfo A B Testing Marketing Automation CRM Data Hygiene Attribution Reporting Google Ads Meta Ads SEO CRO GA4 Looker SQL Snowflake SEMrush Ahrefs

Marketing Technologist / Web Developer

Interaptiv Media

Jan 2016 - Jan 2019 (3 years)

Built and maintained client websites and landing pages end to end, from content strategy and UX design through HTML/CSS development, launch and performance tracking. Used analytics and keyword research to shape site architecture, on-page SEO and content strategy.

HTML CSS Web Development Landing Pages Content Strategy UX SEO Analytics Keyword Research

Lead Intranet Web Developer for Global Product Planning Team

eBay

Jan 1999 - Jan 2004 (5 years)

Built and managed a database-driven change request system that streamlined workflow between Project Management and Product Development teams, gathering requirements from stakeholders across teams.

Web Development Databases Project Management Stakeholder Management Workflow Optimization