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Josh Hovde

@joshhovde

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Results-driven marketing operations professional specialized in marketing automation.

United States

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What I'm looking for

I seek roles driving revenue through marketing automation and CRM optimization, with cross-functional collaboration, technical integration ownership, and measurable impact on lead quality and sales growth.

I am a results-driven marketing and revenue operations professional with over six years of experience optimizing marketing automation, CRM integrations, lead generation, and data-driven improvements. I administered Salesforce Marketing Cloud Account Engagement (Pardot) for three years at Nelnet, managed lead delivery to Salesforce CRM, built automations and scoring, and supported campaigns that contributed to $3.74M in B2B SaaS sales revenue.

I have proven success improving deliverability and conversion — at All Star Directories I implemented personalized high-converting forms across 300+ pages, driving $17–18k monthly revenue growth and a 425–450% increase from organic traffic. I combine technical troubleshooting (API, SMTP, DKIM/DMARC/SPF), analytics (A/B testing, GA4 basics, Power BI), and cross-functional project management to drive measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Lead Generation - Web Producer

All Star Directories

Jun 2025 - Feb 2026 (8 months)

Implemented and optimized high-converting lead capture forms across 300+ pages, increasing monthly organic revenue by 425–450% ($17–18k additional). Managed lead workflows for 14–20 websites, standardized content publishing, and improved lead quality through daily monitoring and bug fixes.

Lead Generation Conversion Optimization HTML CSS A B Testing WordPress Content Publishing Troubleshooting

Email Marketing Manager

All Star Directories

Mar 2024 - May 2025 (1 year 2 months)

Led email channel audit and implemented DKIM/DMARC/SPF, new IPs/subdomains, and AWS SES SMTP verification, reducing hard bounces from up to 16% to under 2% and improving deliverability. Built segmented lists with Excel macros and enabled personalized dynamic content.

Email Deliverability DKIM DMARC SPF SES Excel Macros API Integration

Marketing Automation Specialist

Nelnet, Inc.

Mar 2021 - Mar 2024 (3 years)

Administered Salesforce Marketing Cloud Account Engagement (Pardot) for B2B SaaS, managing lead delivery, scoring, forms, automations, and reporting that contributed to $3.74M in sales revenue. Coordinated cross-functional projects and executed A/B tests and monthly metric reports to optimize performance.

Salesforce Marketing Cloud Lead Scoring A B Testing Reporting Cross Functional Collaboration

Marketing Manager

Visitor Data, Inc.

Aug 2019 - Jan 2021 (1 year 5 months)

Optimized B2C client journeys and set up triggers for 50+ auto dealership sites to enhance lead tracking and engagement; updated WordPress pages using HTML/CSS and Adobe Photoshop to improve site presentation and client conversion.

WordPress Google Tag Manager DirectMail.Io HTML CSS Adobe Photoshop Conversion Optimization

Web Developer

Pronto Progress Incorporated

Oct 2018 - Jun 2019 (8 months)

Customized WordPress sites using HTML/CSS and Adobe Photoshop to deliver mobile-responsive content and support client marketing and operational goals.

WordPress HTML CSS Adobe Photoshop Responsive Design