Open to opportunities

Marian Geddes

@mariangeddes

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Results-driven account manager specializing in revenue growth, business recovery, and relationship building.

South Africa

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What I'm looking for

I seek a close-knit, high-impact team role where I can drive customer value, grow accounts, implement strategic recovery plans, and scale business revenue.

I am a results-driven account management and business optimisation specialist with over two decades of cross-sector experience in mining, oil & gas, FMCG, telecoms, technology and renewable energy. I combine strategic market analysis, data-informed decision making and a relentless work ethic to deliver measurable revenue growth.

My career highlights include leading a 400% year-on-year revenue increase for a mineral resources consultancy, designing and implementing a Covid Business ICU and Recovery Plan that saved a major FMCG imports and distribution company, and negotiating international distribution agreements that scaled a premium consumer brand across 12 countries.

I excel at stakeholder engagement, scenario planning, and commercialising market opportunities, having driven large-scale industry stakeholder platforms and multimillion-dollar project analyses. I am proficient with Microsoft 365, basic data analytics, Salesforce Trailhead, and modern AI tools, and apply agile business models to drive scaling and operational efficiency.

I am best suited to close-knit, high-impact teams focused on customer value, business development and measurable outcomes, where I can apply my strengths in relationship building, up- and cross-selling, and strategic account leadership to generate sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Manager

Current

Gautronics

Jan 2024 - Present (1 year 9 months)

Managed solar and security client accounts using a consultative sales approach, achieving consistent quarterly and annual targets and expanding revenue through up- and cross-selling and integrated partner services.

Account Management Consultative Sales Cross Selling Revenue Growth Strategic Planning

Freelance Copywriter

Copy That

Dec 2020 - Aug 2023 (2 years 8 months)

Provided industry-focused copy, thought leadership, and research content across business, telecoms, AI, SaaS and mining sectors, growing client website traffic by over 23% through SEO-driven content.

Copywriting Content Strategy SEO Research Thought Leadership

General Manager

Apex/IOEC

May 2020 - Dec 2020 (7 months)

Led Covid ICU and recovery planning and account management for exports, executing scenario planning and stakeholder engagement that preserved operations and generated nearly SCR10 million in new revenue streams in the first quarter.

Crisis Management Account Management Market Analysis Scenario Planning Stakeholder Engagement Revenue Growth Risk Analysis

Founder & Managing Director

The Boozy Ice Cream Co

Jun 2015 - Sep 2019 (4 years 3 months)

Founded and scaled a premium alcohol ice cream business, securing international distribution in 12 Asian markets and generating R6.5M annual revenue at a 52% profit margin through agile operations and market-driven strategy.

entrepreneurship Business Development International Distribution Market Analysis Financial Analysis Agile Business Models Marketing Operations

Mineral Resources Consultant

Eunomix

May 2013 - Jun 2015 (2 years 1 month)

Drove business growth and scaling through market opportunity analysis, onboarding, SOP implementation and corporate communications, contributing to a 400% year-on-year organisational growth and major industry impact studies.

Market Analysis Business Development Data Analytics Risk Analysis SOP Development Stakeholder Management Research Project Management

Operations & Business Dev Manager

Debate Journal

Jul 2011 - May 2013 (1 year 10 months)

Co-founded and grew a geopolitical thought-leadership journal, building readership to 10,000 in six months and driving top sales through market opportunity analyses and content-led growth.