Open to opportunities

Elana Hitch

@elanahitch

Message

Sales operations leader driving revenue growth through process optimisation and cross-functional collaboration.

South Africa

Message

What I'm looking for

I am seeking a role where I can optimise sales processes, implement CRM and automation, mentor teams, and drive measurable revenue growth in a collaborative, cross-functional environment.

I am a sales operations leader with extensive experience scaling inside sales, revenue operations, and CRM optimisation across international markets. I mentor teams, hire and train sellers, and implement reporting and automation to improve performance.

My career spans start-ups to large corporations where I owned sales process design, forecasting, contract and billing support, and HubSpot/CRM operations. I have a proven record of driving renewals, upsells, and measurable efficiency gains through process documentation and tooling.

I communicate effectively across cultures and functions, and I bring strong analytical, negotiation, and stakeholder management skills to deliver revenue outcomes and operational excellence.

Experience

Work history, roles, and key accomplishments

Current

Sales Operations Manager

Current

ESET Southern Africa

Feb 2024 - Present (1 year 8 months)

Manage inside sales and customer success teams, implement CRM and automation tools, and deliver KPI reporting and process optimizations that improve sales efficiency and revenue generation.

Sales Operations CRM KPIs Process Optimization Sales Automation Forecasting Cross Functional Collaboration

Sales Operations Manager

Huble Digital

May 2021 - Nov 2023 (2 years 6 months)

Drove revenue through contracts, renewals and upsells across multiple regions, owned HubSpot sales operations and pipeline management, and supported forecasting, contract analysis and deal desk processes.

Revenue Operations HubSpot Contract Management Pipeline Management Revenue Forecasting Sales Reporting Deal Desk

Sales Operations Analyst

Meltwater

Aug 2017 - May 2021 (3 years 9 months)

Supported the global sales force with contract approvals, billing and salesforce automation improvements, performing analysis to identify efficiencies and partnering with IT, Legal and Finance on process improvements.

Sales Operations Contract Review Billing Support Salesforce Automation Data Analysis Cross Functional Collaboration Process Improvement Reporting

Business Development Coordinator

Stellenbosch Nanofiber Company

Jan 2017 - Aug 2017 (7 months)

Generated new business leads and managed marketing communications using LinkedIn, coordinated strategic sales and marketing campaigns to increase company reach and revenue.

Business Development LinkedIn CRM Management Lead Generation Market Research Reporting

Client Development Manager

Euromonitor International

Jan 2016 - Jan 2017 (1 year)

Managed key accounts across Sub-Saharan Africa, delivered tailored proposals and RFPs, negotiated deals and worked with global account teams to maximize revenue and client value.

Key Account Management Proposal Development RFP Negotiation Client Relationship Management Revenue Growth Market Intelligence

Mid-Market Account Manager

Hewlett-Packard

Nov 2014 - Dec 2015 (1 year 1 month)

Managed mid-market accounts and partner relationships for East Africa and Nigeria, achieved sales targets through new business, upsells and cross-selling while coordinating with distributors and partners.

Account Management Channel Management Sales Target Achievement Partner Relations Upselling Cross Selling Budgeting Conflict Resolution

Communications Graduate Intern

Philips

Feb 2014 - Jul 2014 (5 months)

Delivered internal communication projects for Global Procurement, including newsletter management, intranet restructuring and support for a major supplier event to improve supplier relations.

Internal Communications Intranet Management event support Stakeholder Engagement Research Content Management Communication Strategy

Internal Communications Intern

Philips

Jul 2012 - Jun 2013 (11 months)

Supported global procurement communications by restructuring intranet content, producing newsletters, and assisting with event communications to increase employee engagement.

Internal Communications Intranet Management Newsletter Production Content Editing Video Editing adobe indesign

Education

Degrees, certifications, and relevant coursework

Utrecht University of Applied Sciences

Bachelor's degree, Communications & Media

2010 - 2014

Activities and societies: Member of the Organization Committee for International Communication and Media student events; participated in a 6-month minor Cross Cultural Business Skills.

Completed a Bachelor's degree in Communications & Media with a propedeuse awarded in 2011 and graduation in July 2014; recipient of the HU Excellent Scholarship and active in organizing international student events.