Open to opportunities

Luis Rodriguez

@luisrodriguez6

Director of Sales, Marketing & Operations who drives revenue growth, CRM transformation, and scalable international expansion.

United States

Message

What I'm looking for

I’m looking for a leadership role where I can drive revenue growth and operational efficiency through CRM/digital transformation, KPI systems, and process optimization—building cross-functional teams and scaling international markets with measurable results.

I’m a results-driven Sales, Marketing & Operations Director with 15+ years of progressive leadership across the U.S. and Latin America. I lead cross-functional teams spanning Sales, Marketing, Customer Service, and Product, translating strategy into execution through KPI-driven management systems.

Most recently, I’ve served as Director of Sales, Marketing & Operations, Americas, leading a team of 7 across U.S., Canadian, and Latin American markets. I’ve driven market expansion into Bolivia, Ecuador, Portugal, and Spain, reduced operational costs by 12% through process redesign, and grew sales 28% in the U.S. South and 20% in Mexico.

I also bring deep product and digital leadership experience, including building centralized PMO governance across 14 international markets and using AI, machine learning, and advanced analytics to improve personalization, pricing optimization, and lifecycle engagement. I’m bilingual in Spanish and English, and I’m known for building high-performing teams and improving the end-to-end customer journey through automation and data-driven decision-making.

Experience

Work history, roles, and key accomplishments

Current

Director of Sales, Marketing & Ops

Current

PM- International

Oct 2025 - Present (1 year)

Serves as Director of the Americas, leading Sales Operations, Marketing execution, and Customer Service across U.S., Canadian, and Latin American markets. Drove new territory launches (Bolivia, Ecuador, Portugal, Spain), reduced operational costs by 12%, and grew sales 28% in the U.S. South and 20% in Mexico.

Sales Operations Marketing Operations Customer Support Leadership Process Optimization Automation Ticket Resolution Customer Satisfaction Trulioo Veriff Change Management Stakeholder Management

Global Senior Director, Biz Dev

Immunotec

Nov 2022 - Oct 2025 (2 years 11 months)

Led and mentored a global team of 33 across product, business development, marketing, and operations. Drove global commercial strategy and business development, built digital/product platform differentiators, and collaborated with product/engineering/AI teams on automated insights and predictive analytics.

Global Business Development Strategic Partnerships Product Strategy Digital Transformation Product Adoption Predictive Analytics Collaboration Cross functional Leadership Business Growth

Global Senior Director, PMO & Product

Immunotec

Jul 2020 - Nov 2022 (2 years 4 months)

Led end-to-end product strategy, digital transformation, and program delivery across 14 international markets. Built a centralized PMO and launched/evolved global e-commerce and digital platforms, contributing to a 75% increase in engagement and a 30% lift in profitability.

Product Strategy Digital Transformation PMO Leadership Program Delivery Roadmapping Intake Management AI Machine Learning advanced analytics Personalization Pricing Optimization Performance Marketing Website and Campaign Messaging Customer Satisfaction Data Analysis

Global Senior Director, Intl Ops

Zurvita

Feb 2012 - Jul 2020 (8 years 5 months)

Led and mentored a team of 25 across product, operations, and digital initiatives across North America and Latin America. Opened and launched international markets, drove a 62% increase in kit sales and record profitability, and scaled a proprietary fitness-tracking platform and ambassador/customer programs.

International Operations Product Strategy Operations Leadership Roadmapping Campaign Management

General Manager

Manolo Rodriguez Toyota / Lexus

Feb 2002 - Feb 2012 (10 years)

Oversaw daily operations for a high-volume Toyota and Lexus dealership with full P&L responsibility across sales, service, finance, and customer experience. Improved revenue and operating performance through sales strategy, inventory management, service execution, and expense control while leading cross-functional teams.