Cindy Paola Ordonez
@cindypaolaordonez
I grow B2B revenue, retention, and client partnerships across LATAM markets.
What I'm looking for
I've grown B2B revenue and long-term client partnerships across LATAM, most recently leading regional sales for FCM Travel US. I managed end-to-end sales cycles, negotiated commercial terms, and maintained post-sale relationships to support retention and expansion.
Previously at FCM Travel Mexico, I identified new business opportunities and expanded existing accounts across 17 countries. I partnered with sales and finance teams on pricing strategies, analyzed market and client performance, and managed complex stakeholder relationships.
At Despegar, I optimized hotel partner performance and exceeded revenue targets at 120% through strategic account growth. My background combines customer success, account management, performance analysis, and cross-functional collaboration in travel and hospitality.
Experience
Work history, roles, and key accomplishments
Regional Director of Sales Latam
FCM Travel US
Dec 2022 - Mar 2025 (2 years 3 months)
Managed a portfolio of B2B clients across LATAM, focusing on new business acquisition and revenue growth. Led end-to-end sales cycles, negotiated contracts, and maintained client relationships to support retention and expansion.
Education
Degrees, certifications, and relevant coursework
EADA Business School
Master of Business Administration, Business Administration
Pursued a Dual MBA degree at EADA Business School in Barcelona, Spain, completing in 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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