Open to opportunities

Pilar B

@pilarb

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Strategic marketing executive with expertise in demand generation.

Uruguay

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in marketing to drive growth and make a significant impact.

I am a strategic and data-driven marketing executive with over 10 years of experience in scaling B2B SaaS, eLearning, and tech companies. My expertise lies in demand generation, digital transformation, and driving revenue growth through innovative marketing strategies. I have a proven track record of designing and executing global go-to-market strategies that optimize customer acquisition and retention.

Throughout my career, I have successfully led cross-functional teams and implemented AI-driven marketing automation to enhance performance. My passion for integrating emerging technologies into marketing strategies allows me to stay ahead of industry trends and deliver measurable business impact. I thrive in dynamic environments where I can leverage my skills to drive growth and foster collaboration between marketing and sales teams.

Experience

Work history, roles, and key accomplishments

Director of Marketing

CloudInstitute.io

Dec 2023 - Mar 2025 (1 year 3 months)

Led the development and implementation of data-driven marketing strategies to enhance user acquisition and engagement for a B2B cloud e-learning platform. Spearheaded the launch of an AI-powered eLearning feature, optimizing customer journeys and improving conversion rates.

Data Driven Marketing User Acquisition Customer Journey HubSpot Marketing Analytics

Head of Marketing

EVX Software

Jun 2023 - Oct 2023 (4 months)

Implemented technical SEO and content strategies for an AI-powered SaaS company, leading to significant growth in organic traffic. Developed targeted ABM campaigns and designed integrated growth marketing campaigns to enhance inbound lead generation.

Technical SEO Content Strategy ABM Inbound Marketing Conversion Rate Optimization Growth Marketing

Digital Marketing Consultant

ONE400 Marketing Agency

May 2023 - Jun 2023 (1 month)

Conducted a comprehensive digital audit for a LegalTech marketing agency, identifying improvements that enhanced digital performance. Developed and executed integrated performance marketing strategies for brand growth.

Performance Marketing SEO Optimization CRO Digital Strategy

Regional LATAM Product Manager

OLX GROUP—OLX AUTOS

Jan 2022 - Nov 2022 (10 months)

Led the regional go-to-market strategy for a marketplace, increasing adoption of the Lending App. Conducted customer research and A/B testing to improve user experience and retention.

Go To Market Strategy Customer Research A B Testing User Experience Product Positioning

Digital Marketing Manager

FinConecta

Jun 2021 - Jun 2022 (1 year)

Launched data-driven product marketing campaigns for a FinTech ecosystem, expanding the customer base. Developed sales enablement content and implemented growth hacking strategies to accelerate marketing impact.

Product Marketing Data Driven Marketing Sales Enablement Growth Hacking Marketing Impact

Chief of Digital Marketing

Fundación Temaikén

Jul 2018 - Jul 2019 (1 year)

Developed and implemented digital strategies to enhance brand visibility and visitor engagement for a non-profit organization. Optimized SEO, SEM, and social media campaigns to drive online sales.

Digital Strategy SEO SEM Campaigns

Digital Marketing Lead

GE Power

Jan 2015 - Jan 2017 (2 years)

Led social media and content marketing initiatives for key product campaigns at a global energy solutions leader. Developed digital communication strategies leveraging analytics to optimize engagement.

Social Media Marketing Content Marketing Digital Communication Google Analytics Cross Functional Collaboration

Marketing Lead

Carrefour Property

Apr 2013 - Feb 2014 (10 months)

Led social media and content marketing initiatives for key product campaigns, participating in strategic planning and development of communication actions for a real estate company.

Content Marketing Strategic Planning Brand Strategy