Open to opportunities

Cas Tro

@castro

Message

I build and lead SaaS sales teams that grow pipeline, ARR, and new-market revenue.

United States

Message

What I'm looking for

I'm looking to lead and scale B2B SaaS sales teams, build repeatable go-to-market motions, strengthen pipeline and forecasting discipline, and drive ARR growth in fast-moving, technical sales environments.

I've built and led SaaS sales teams across the United States, LATAM, and Europe, owning hiring, ramping, forecasting, pipeline discipline, and quota attainment. At Envue Mexico, I stood up a mid-market AE and BDR team, built a 3,500-unit pipeline, and drove immediate sales within four months.

At Centris, I built a $14.5M pipeline, contributed to 60% company-wide new-bookings growth, and helped sell custom AI applications. Previously, I led a 10-person team to $13M+ in annual revenue at Keller Williams and built multi-country teams that achieved 100%+ quota attainment across every region at The Hospitality Group.

Experience

Work history, roles, and key accomplishments

Current

Director of Sales - Regional Sales Manager

Current

Envue Mexico

Mar 2026 - Present (7 months)

Frontline SaaS sales leader owning hiring, ramping, coaching, forecasting, and quota attainment for a team of mid-market Account Executives and BDRs. Built a 3,500-unit pipeline and drove immediate sales within the first four months.

SaaS Sales Leadership Team Management Forecasting Salesforce Pipeline Management Coaching BDR Management Cross Functional Partnership

Enterprise Account Executive

Centris

Apr 2025 - Apr 2026 (1 year)

Managed complex, multi-stakeholder software deal cycles and contributed to scaling the company's AI application practice. Built a $14.5M pipeline and contributed to a 60% increase in company-wide new bookings.

Enterprise Sales Pipeline Management Salesforce AI Applications Deal Strategy Cross Functional Collaboration

Sales Manager

Keller Williams Capital Properties

Aug 2020 - Apr 2025 (4 years 8 months)

Frontline sales leader directly managing a 10-person team, owning hiring, ramping, forecasting, and quota attainment. Delivered $13M+ in annual revenue consistently.

Sales Management Team Leadership Forecasting CRM Coaching Pipeline Reviews

Sales & Marketing Manager

Marriott Vacation Club

Dec 2017 - Aug 2020 (2 years 8 months)

Quota-carrying individual contributor with team-development responsibilities. Closed 132% of annual quota and improved team close rates by 25% through targeted coaching.

Sales Marketing Coaching team development Quota Attainment

Director of Sales LATAM / Team Lead Europe

The Hospitality Group

Jan 2012 - Nov 2017 (5 years 10 months)

Built and led multi-country sales teams across five countries, owning go-to-market execution, forecasting, and quota attainment. Delivered 100%+ quota attainment across all regions every year.

Sales Leadership Team Building Forecasting CRM Go To Market Strategy Multi Market Management