I am seeking a senior commercial role where I can lead business development and sales teams if possible, drive premium market repositioning, and deliver measurable revenue growth for design-focused or high-end brands.
LFLooking for a job
luca feriol
@lucasferiol
Strategic sales leader driving revenue growth for luxury, design-led brands across EMEA and MENA.
United KingdomWhat I'm looking for
I am a results-driven sales and business development leader with 8+ years of experience growing revenue, forging strategic partnerships, and repositioning brands toward premium, design-led markets. I combine consultative selling with a strong focus on sustainability standards and large-scale project delivery.
In senior commercial roles I have led multidisciplinary teams, mentored salespeople, and contributed to executive strategy while representing companies at major industry events. I have a track record of delivering major wins, including multimillion-dollar seasonal and regional targets and large project orders.
My cross-regional experience across EMEA, MENA and Latin America includes managing key accounts, distributor networks, and complex B2B sales cycles for luxury and corporate clients. I am proficient in CRM implementation, sales forecasting, and creating high-impact proposals and CPD/RIBA presentations.
I am committed to continuous learning, coaching teams to improve negotiation and client experience, and aligning business development with long-term brand vision to drive sustainable growth and market repositioning.
Experience
Work history, roles, and key accomplishments
PS
Current
Head of New Business
Plant Designs Studio
Jul 2025 - Present (6 months)
Lead a multidisciplinary team of 10 to reposition the company as a premium biophilic design partner, driving sales and securing projects exceeding £500K while contributing to senior leadership strategy and achieving a £1.2M seasonal target.
CL
Regional Sales Manager
Cooledge Lighting
Apr 2021 - May 2025 (4 years 1 month)
Spearheaded EMEA/MENA sales, securing 50+ high-profile partnerships and increasing project success rates by 35% through consultative selling, CRM implementation, and channel optimisation for clients including Gucci and Mandarin Oriental.
LG
Business Relationship Manager
LEDFlex Group
Jan 2020 - Apr 2021 (1 year 3 months)
Acted as primary client contact for luxury brands, developing strategic partnerships and managing complex lighting projects to completion, which increased regional sales and brand visibility across MENA.
SC
International Sales Coordinator
Studytravel Conferences
Apr 2018 - Jan 2020 (1 year 9 months)
Supported B2B sales and events operations, expanding the conference program from 8 to 12 events and coordinating global events, CRM management, and campaign performance optimization.
GC
Business & Brand Executive
Goodway CNC
Feb 2015 - Jan 2018 (2 years 11 months)
Identified new business across LATAM, managed two brands, supported production and R&D, and built distributor relationships that expanded market presence and provided technical training and support.
Education
Degrees, certifications, and relevant coursework
CM
Central Saint Martins
Master of Marketing, Marketing
Completed a Master of Marketing & Social Media program enhancing marketing and digital strategy skills.
UP
University of Palermo
Bachelor of Design, Industrial and Product Design
Completed a Bachelor of Design (B.DES) program with focus on industrial and product design.
UAUniversity of Buenos Aires
Business / Project Management
Pursued studies related to business-to-business and project management supporting regional sales and project delivery.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
United KingdomAuthorized to work in
SpainSocial media
Job categories
Head of Business DevelopmentBusiness Development ManagerHead of SalesRegional Sales ManagerCommercial DirectorAccount DirectorSales Enablement LeaderDirector of Business DevelopmentBusiness Development DirectorManaging Director Business DevelopmentBusiness Development LeaderSenior Business Development Manager
Skills
B2B SalesNew Business DevelopmentAccount ManagementConsultative SellingSales ForecastingNetSuiteCRM (Salesforce)Project ManagementClient Relationship ManagementPitching Presentations (CPD RIBA)Channel SalesNegotiationAdobe Creative SuiteMicrosoft OfficeGoogle AnalyticsAutocadAI Tools (MidjourneyRunway ML)OS XEnhanceGmailIstanbulMailchimpMidjourneySalesforce
Interested in hiring luca?
You can contact luca and 90k+ other talented remote workers on Himalayas.
Message lucaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
