Open to opportunities

Joana Silva

@joanasilva

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Senior sales development representative and marketing strategist with proven success.

United Kingdom

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What I'm looking for

I am looking for a role that allows me to leverage my sales and marketing expertise in a dynamic environment, fostering growth and innovation.

I am a seasoned sales development representative and marketing strategist with over 13 years of experience in both B2C and B2B markets. My career has been marked by significant achievements in prospecting, marketing, and business development, with a strong focus on brand creation, rebranding, and strategic sales planning.

At AM Furniture Group and AM Living, I successfully established a new prospecting department, generating substantial revenue growth. My strategic initiatives led to a remarkable increase in online marketing sales, showcasing my ability to drive results through innovative marketing strategies and effective team collaboration.

Throughout my career, I have demonstrated a commitment to understanding customer needs and leveraging market opportunities. My experience spans various roles, including COO and Marketing Manager, where I led branding strategies and secured partnerships that enhanced market presence. I am passionate about creating solutions that address client pain points and foster long-term relationships.

Experience

Work history, roles, and key accomplishments

Head of Marketing & Sales Prospecting

AM Living

Jan 2023 - Oct 2024 (1 year 9 months)

Led brand and content strategy for AM Living, overseeing budget and managing rebranding efforts. Enhanced product marketability through market research and analysis, while spearheading a new prospecting department that significantly increased sales revenue.

Brand Strategy Content Strategy Market Research Sales Prospecting Data Analysis Campaign Management Team Leadership Budget Management

Senior Sales Development Representative

AM Furniture Group

Oct 2021 - Jan 2023 (1 year 3 months)

Conducted thorough research on prospects and leveraged social selling techniques to enhance outreach. Focused on personalization and creativity in communication, while tracking KPIs to optimize sales strategies.

Prospecting Social Selling Personalization Creative Automation Data Analysis Collaboration KPI Tracking

COO & Marketing Manager

PullCast

Jan 2018 - Sep 2021 (3 years 8 months)

Managed branding and marketing strategies for PullCast, overseeing a team and external agency. Enhanced product marketability through research and analysis, while securing partnerships and press coverage to boost brand visibility.

Brand Management Marketing Strategy Team Management Market Analysis Partnership Development Campaign Management Budget Oversight Lead Generation

Brand Ambassador & Product Specialist

Anthem Asia

Dec 2016 - Dec 2017 (1 year)

Served as a brand ambassador, promoting products and enhancing brand visibility in a premium co-working space. Focused on building relationships and understanding customer needs.

Customer Engagement Relationship Building Sales Strategy Communication Skills Product Knowledge Networking Event Participation Team Collaboration

Co-Founder & Creative Director

Uvoir

Jan 2014 - Jan 2016 (2 years)

Co-founded a startup focused on fashion accessories for business women, leading creative direction and strategy. Supported women entrepreneurs through mentorship and business development initiatives.

Creative Direction Business Strategy Mentorship Brand Development Market Research Team Leadership Networking Product Development

Education

Degrees, certifications, and relevant coursework

Hubspot Academy

CRM Hubspot Course, Marketing & Sales

2024 - 2024

Completed a course in Marketing & Sales focusing on CRM strategies and effective sales prospecting techniques.

Lisbon Digital School

Specialization, Digital Marketing

2022 - 2023

Specialized in Digital Marketing, covering various aspects of online marketing strategies, social media, and digital content creation.

CareerFoundry

UX Design, UX Design

2020 - 2021

Studied UX Design, focusing on user experience principles, design thinking, and creating user-centered designs.

Edit - Disruptive Digital Education

Workshops, Digital Education

2014 - 2020

Participated in workshops covering Digital Marketing, Storytelling, Social Media, UX Design, and Design Thinking to enhance practical skills in digital education.

ESTG - Escola Superior de Tecnologia e Gestão

Bachelor of Arts, Hospitality Management

2007 - 2010

Completed a Bachelor of Arts in Hospitality Management, focusing on the principles of hospitality, customer service, and business management within the hospitality industry.