Lori Reed
@lorireed
I improve B2B SaaS growth by connecting marketing technology, clean data, and confident users.
United StatesWhat I'm looking for
At EBSCO Information Services, I led marketing technology for an 80+ person global B2B SaaS team, optimizing Marketo, NetSuite, and Vertify for growth.
I reduced false leads by 40%, shortened lead follow-up from 10 days to one day, and reduced synchronization errors by 62% through stronger qualification, routing, data normalization, and operational handoffs.
Previously at NoveList, I built multichannel demand-generation programs, maintained strong Marketo email performance, generated 1,000+ webinar registrants and participants, and helped launch LibraryAware globally.
I also bring a foundation in learning and development, including leading workforce learning for 600 employees, consulting with libraries across North America, and making complex systems approachable through training, speaking, and practical enablement.
Experience
Work history, roles, and key accomplishments
Led marketing technology for a global B2B SaaS team, optimizing Marketo, NetSuite, and Vertify. Reduced false leads by 40% and accelerated lead follow-up from 10 days to 1 day.
Digital Product Marketing Specialist
NoveList, Division of EBSCO Information Services
Feb 2012 - May 2021 (9 years 3 months)
Created marketing strategies for a global B2B2C SaaS team, leading multi-channel campaigns across email, webinars, digital content, social media, and paid ads. Achieved 10% year-over-year growth in new leads.
Learning Strategist, Consultant, Keynote Speaker, and Author
Lori Reed Learning Solutions
Jan 2009 - Mar 2012 (3 years 2 months)
Advised libraries on workforce development strategies and delivered training programs. Managed business operations including client acquisition and marketing.
Learning & Development Manager
Charlotte Mecklenburg Library
Jun 2005 - Jun 2011 (6 years)
Led learning and development for a workforce of 600 employees, assessing skill gaps and deploying training solutions. Secured $20K+ in annual savings and achieved 25% increased staff technology competencies.
Microsoft Access Support Engineer
Provided technical support for Microsoft Access, assisting customers with troubleshooting and resolving issues.
Education
Degrees, certifications, and relevant coursework
University of South Florida
Certificate, Diversity, Equity, and Inclusion
Completed a certificate in Diversity, Equity, and Inclusion in the Workplace in 2021.
East Carolina University
Bachelor of Science, Communication
Earned a Bachelor of Science in Communication in 2011.
Adobe
Adobe Certified Expert - Marketo Engage, Marketing Technology
Certified as an Adobe Certified Expert in Marketo Engage.
HubSpot
Sales Enablement Certified, Sales Enablement
Certified in Sales Enablement by HubSpot.
InSync Training
Virtual Learning Expert, Virtual Learning
Certified as a Virtual Learning Expert by InSync Training.
State Library of North Carolina
Master Trainer, Training
Certified as a Master Trainer by the State Library of North Carolina.
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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