Debra MIller

Developed and led the end-to-end marketing strategy, launching the company's first digital media plan and driving significant lifts in qualified leads and MQL-to-SQL conversion. Architected and launched an integrated inbound content engine, producing various assets that resulted in substantial growth in organic traffic, engagement, and social media followers. Collaborated with sales and SMEs to bu

Directed full marketing transformation initiatives, aligning data-driven strategies, campaigns, and KPIs to accelerate portfolio growth and strengthen market leadership. Built and led the digital marketing function, modernizing the customer lifecycle through persona development, journey mapping, and website redesign. Developed robust market research and analytics capabilities, establishing KPIs an

Designed and launched a comprehensive sales training ecosystem, including L&D strategies, onboarding, and integrated training at sales events to drive professional development. Selected and implemented a leading-edge LMS platform offering numerous custom learning courses, resulting in improved employee performance and high utilization rates. Enabled sales leadership to scale operations by deployin

Drove vision, strategy, and execution for Roche's first global sales enablement platform, securing international leadership buy-in and providing field representatives access to cutting-edge cloud-based applications. Led project management, stakeholder engagement, and platform implementation across 24 markets, establishing standardized content development guidelines. Provided strategic direction to

Led strategic planning and execution of the sales enablement platform rollout across eight international markets within four months, ensuring seamless implementation and stakeholder alignment. Collaborated with digital agencies and launch markets to develop interactive sales aids, providing guidance on digital brand standards and optimizing content. Designed and delivered regional workshops and co

Directed the end-to-end assessment, selection, and implementation of Roche's first global sales enablement tool, collaborating with teams to develop and launch the first three global interactive visual sales aids. Executed comprehensive digital trend analysis among healthcare professionals, delivering actionable insights and strategic recommendations. Optimized global digital marketing strategies

Conceptualized, developed, and implemented a comprehensive global sales training framework, updating customer-facing deliverables and training guides within the Document Management System (DMS). Partnered with DMS product managers and market stakeholders to identify training needs and orchestrate regional training sessions. Enhanced global salesforce knowledge, skills, and adoption of updated mate