Looking for a job

Angie Lynch

@angielynch

Message

I build B2B SaaS demand-generation programs that strengthen positioning, lead management, and pipeline growth.

United States

Message

What I'm looking for

I'm looking to build and optimize multi-channel B2B SaaS demand-generation programs, partnering with sales and operations to improve positioning, lead management, attribution, and pipeline support.

At Loop ERP, I built the marketing function from pre-launch as the sole marketer, creating brand messaging, website copy, sales enablement materials, campaign creative, and go-to-market infrastructure.

I built demand-generation infrastructure across landing pages, nurture campaigns, webinars, LinkedIn, paid media, and account-based marketing. I also implemented HubSpot to improve lead management, attribution, and reporting across HubSpot, Google Analytics 4, Microsoft Clarity, and Smartlead.

Previously at Endeavor Business Media, I increased email click-through rate by 116% and gated-content downloads by 47%. As Event Director for Shameless Book Con, I grew social audiences to more than 100,000 followers and delivered more than $18,000 in annual savings.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Loop ERP

Jan 2025 - Present (1 year 8 months)

Built the marketing function from pre-launch as the sole marketer, creating brand messaging, website copy, and go-to-market infrastructure. Increased organic LinkedIn impressions by 4x and implemented HubSpot as the company's CRM and marketing hub.

Demand Generation Go To Market Strategy SEO AEO HubSpot Google Analytics 4 Microsoft Clarity SmartLead Content Marketing Account Based Marketing Market Research Sales Enablement

Customer Marketing Manager

Endeavor Business Media

Jan 2023 - Dec 2024 (1 year 11 months)

Increased email click-through rate by 116% and gated-content downloads by 47% through audience segmentation and campaign optimization. Supported pipeline and customer-retention objectives through customer communications and content across the lifecycle.

Email Marketing Audience Segmentation Campaign Management Content Marketing Customer Lifecycle Marketing A B Testing

Event Director

Shameless Book Con

Jan 2016 - Dec 2023 (7 years 11 months)

Directed marketing and audience development for an annual author conference serving approximately 1,000 attendees. Grew social media audiences to over 100,000 followers and managed budgets exceeding $250,000, delivering over $18,000 in annual savings.

Event Marketing Audience Development Social Media Marketing Budget Management Vendor Management Community Marketing