Amy Richardson

Design and execute omnichannel demand generation and marketing operations for B2B clients, owning full-funnel strategy and pipeline contribution across email and social media while partnering with sales. Build marketing infrastructure from zero, including lifecycle architecture, nurture flows, landing page systems, and campaign processes.

Rebuilt digital and marketing infrastructure to drive new-user growth and organic session growth, including website governance and technical SEO. Owned email and lifecycle marketing and partnered with global leadership, sales, and subject matter experts to align demand generation with service-line priorities.

Joined as the first marketing hire for a global marine seismic firm, building marketing operations, campaign infrastructure, and digital programs for lead generation, funnel visibility, and audience engagement across multiple regions. Overhauled websites, directed rebrand initiatives, planned international events, and delivered sales enablement materials.

Managed promotional programs supporting SMB cloud, internet, and cable services by partnering with acquisition teams, payment providers, and fulfillment vendors. Optimized Salesforce workflows and marketing operations processes to improve SLA compliance, campaign accuracy, and reporting visibility.

Supported implementation and publication of the Global Risk Management Program across 15+ lines of business, providing qualitative data analysis, project management support, and executive documentation for risk and training materials. Recommended extensive revisions across enterprise documentation and training systems and updated training content based on user feedback and exam metrics.

Built demand generation programs, digital marketing operations, and lead generation infrastructure as the first marketing hire and later progressed to Marketing Director. Developed SEO/SEM and digital demand generation programs, produced NASBA-accredited user conferences, and built sales and marketing enablement assets across omnichannel touchpoints.

Processed account opening, servicing, and maintenance for financial advisors and branches, managing IRA, brokerage, advisory, and asset management transactions. Ensured accuracy and compliance across financial transactions.

Developed executive presentations and marketing materials for sales, product managers, and corporate sponsorships, aligning content with business objectives and audience needs. Created collateral and portfolio materials for investment marketing initiatives, supporting communications for BACAP clients across multiple formats.

Activities and societies: Marketing strategy consultation; international travel

Master of Business Administration coursework in progress, focused on marketing strategy consultation and international travel.

Grade: cum laude

Activities and societies: Marketing specialization

Bachelor of Arts with a specialization in marketing and coursework spanning business administration and marketing.