
Ioana Lewis
@ioanalewis
I drive data-informed marketing operations, digital performance, and customer growth through analytics and process improvement.
What I'm looking for
At CompTIA, I optimized digital, email, and brand performance through data-driven analysis, increasing web engagement by 80% and email engagement by 60% across 50+ campaigns and 1M+ contacts.
I built multi-year brand equity analysis, integrated reporting data sources, and created self-service dashboards that gave teams actionable year-over-year insights and greater data autonomy.
I've also managed a $1M+ technology customer portfolio, achieved an 85% renewal rate, grew revenue through new offerings, and streamlined programs, customer data, and cross-functional operations.
Experience
Work history, roles, and key accomplishments
Optimized digital, email, and brand performance through data-driven analysis, increasing web engagement by 80% and email engagement by 60%. Developed multi-year brand equity analysis and rebuilt email campaign strategy.
Enhanced operational efficiency and reporting by integrating data sources and creating dashboards for self-service analytics. Streamlined reporting processes and standardized award program processes.
Acted as the voice of the customer by aligning programs with client needs and streamlining internal processes. Achieved 3% revenue growth and managed a $1M+ technology customer portfolio with an 85% renewal rate.
Member Relations Specialist, Public Sector and Advocacy
Feb 2016 - May 2019 (3 years 3 months)
Managed customer engagement, events, and data operations including onboarding, communications, reporting, and invoicing. Planned and executed educational and networking events and managed customer data and financial lifecycle.
Education
Degrees, certifications, and relevant coursework
George Mason University
Master of Business Administration, Business Administration
Earned a Master of Business Administration and a Graduate Certificate in Business Analytics in August 2021.
George Mason University
Graduate Certificate, Business Analytics
Earned a Graduate Certificate in Business Analytics in August 2021.
George Mason University
Bachelor's Degree, Global Affairs
Earned a Bachelor's Degree in Global Affairs in December 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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