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Leeza Manocha

@leezamanocha

A product marketing & strategy professional who turns customer insights into clear product value, compelling stories, and stronger GTM outcomes

India

Message

What I'm looking for

I’m looking to turn customer understanding into clear product strategy, positioning, and go-to-market direction—working cross-functionally to build products and experiences that solve real customer problems and create lasting value

I’m a product marketing and strategy professional with 10+ years of experience across consumer, B2B and healthtech. My work sits at the intersection of customer understanding, product strategy and go-to-market — understanding what customers need, finding the opportunity underneath the problem and turning that into clear product value, positioning and action.

At Swiggy, I work on go-to-market and customer strategy for a nine-city cluster, translating market and customer insights into propositions, campaigns and growth initiatives that have contributed to 16% YoY GMV growth. Before that, at Menon & Menon, I worked on product strategy and new-business opportunities involving customers, industry experts and business partners across India, US and Europe, spanning customer discovery, competitive research, ICPs, product concepts, market-entry opportunities, commercial models and partnerships.

My healthcare experience at Phablecare strengthened my interest in building products around real human needs. I worked on chronic-care programs, patient engagement and lifecycle journeys, using customer insights to improve engagement, experience and retention.

Earlier roles across CaaStle, Diageo, QCI and Deloitte gave me a strong foundation in program management, structured problem-solving, business communication, sales enablement, stakeholder management and bringing complex, cross-functional initiatives with multiple moving parts to life.

I have an MBA from IIM Kozhikode and an engineering background, along with formal training in diabetes education, naturopathy and yoga.

I bring a combination of customer understanding, commercial thinking and structured problem-solving. I’m at my best when I can understand a problem deeply, bring structure to it and build something meaningful from it. That’s the kind of work I enjoy doing and look forward to doing more of.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Swiggy

Jan 2025 - Present (1 year 8 months)

Led GTM and customer segmentation across a 9-city cluster, translating cohort and market insights into positioning, lifecycle journeys, regional campaigns and new customer propositions. Drove ~16% YoY GMV growth and 200+ market-specific GTM campaigns annually, while developing market intelligence frameworks that informed product and CX improvements

Go To Market Strategy Customer Segmentation Lifecycle Marketing Campaign Management Cohort Analysis AI First Marketing Product Positioning Competitive Intelligence Cross functional Leadership

Head- Product Strategy & New Initiatives

Menon and Menon

Jun 2023 - Jan 2025 (1 year 7 months)

Led product strategy and GTM planning for new businesses across India, US and Europe markets. Conducted customer discovery, competitive research and demand validation to define ICPs, product concepts, positioning, market opportunities and commercial models. Evaluated portfolio bets, shaped product requirements and developed strategic partnerships.

Product Strategy GTM Strategy Customer Research Stakeholder Management Business Partnership Value Proposition Development Market Intelligence Research Design Business Planning

Category Head — Digital Health Programs

Phablecare

Mar 2022 - Feb 2023 (11 months)

Led chronic-care programs from ~600 to 1,500 active customers, shaping positioning, segmentation, value propositions and lifecycle journeys for a niche startup in chronic disease management. Conducted 30–40 customer conversations monthly and translated Voice of Customer insights into product and experience improvements, contributing to ~40% higher completion and ~50% renewal rates

Customer Insights Lifecycle Marketing Customer Segmentation Product Strategy Product Positioning customer success strategy Product Adoption Value Proposition Development Customer Renewals Customer Retention

Senior Program Manager

CaaStle

Jan 2021 - Feb 2022 (1 year 1 month)

Managed enterprise onboarding and launch programs for retail brands across the UK and US, translating customer requirements into implementation plans, launch roadmaps and delivery scope. Led cross-functional programs across 12 functions, managing dependencies and risks, and built playbooks and PMO standards to improve launch readiness and delivery.

Go To Market Strategy Go To Market (GTM)Stakeholder Management PMO Project Management Program Management Process Improvement Cross functional Leadership Customer Insights

Manager- Sales Capability

Diageo

May 2018 - May 2020 (2 years)

Led sales capability and enablement initiatives across India, combining customer and in-store research with brand positioning to develop sales narratives, training and competitive-selling programs. Led global capability initiatives for 350+ managers and shaped a mobile learning product from requirements through adoption and feature prioritization.

Training and Development Product Requirements GTM Strategy Sales Enablement Customer Research Brand Strategy Brand storytelling Product Adoption

Project Manager-Strategy

Quality Council of India

May 2017 - May 2018 (1 year)

Led consulting engagements across sanitation, tourism and digital transformation, translating client challenges and market benchmarks into strategic recommendations and implementation roadmaps. Managed teams of 4–9 and senior stakeholder relationships, while identifying account-expansion opportunities that increased project revenue 4x.

Market Research Project Management Business Development Stakeholder Management Strategic Communications Business Strategy B2B Competitive Intelligence Strategic Planning

Area Sales Manager

Vodafone

Jun 2015 - Apr 2017 (1 year 10 months)

Managed a ₹600M+ annual territory across 8 franchise partners and 60+ sales executives, driving customer acquisition, channel growth and P&L performance. Led 4G and enterprise GTM initiatives, grew the business to 114% within five months, and translated market and customer feedback into recommendations on offers and pricing.

P&L management Channel Strategy Sales Strategy B2B Sales Customer Acquisition Pricing Strategy Go To Market Strategy Customer Insights Market Intelligence B2C Sales Channel Partner Management Enterprise Sales Strategy

Business Analyst

Deloitte

Jun 2011 - Nov 2012 (1 year 5 months)

Supported Oracle ERP implementations for Fortune 500 clients across healthcare, consumer retail and energy, translating business requirements into workflows, functional specifications and process documentation